In my previous post in this series I discussed differentiation as a key factor in pricing educational products. The basic idea was that it is difficult to set and get the prices you want if your product is not perceived as substantially different from the other options available to your customers. In this post, I’ll […]

It’s easy to feel a lack of control around pricing for your educational products. Competitor prices, demands from customers, and the presence of free products in the market are among the many factors that can make you feel you need to lower price. At the same time, pricing is the most powerful lever available for

In conjunction with our free Webinar “Assessing Your Market for Education Products,” we released the Market Insight Matrix, a tool for managing a rigorous but still practical market assessment process to identify learning products that will address market needs. One of the asking activities you can use to assess your market is the tried-and-true focus

I’ve argued in various places that there is no question of association “relevance.” The critical role that associations play in serving the ever-growing need for learning in the “other fifty years” virtually assures relevance. On the other hand, relevance can be squandered if products and services association provide are not creating any demonstrable impact. Given

A few weeks ago, I mentioned the idea of minimum viable product in a post on market assessment called “Are You Testing Like You Should?” Today I wanted to provide more detail about what a minimum viable product is—and how you can use it in your association’s education business.

How do you select a learning management system? Exactly how you examine an alligator’s teeth—very carefully. (That was one of my favorite jokes as a kid; some things stick with you.) Joking aside, that care manifests itself in 7 steps, and we have an infographic to help you keep them in mind.