About
We advise associations on making learning a core source of member value. Through market assessment and strategy consulting, we help clients maximize their reach, revenue, and impact.
Our clients are trade and professional associations seeking to better leverage learning as a source of their value to the professions and industries they serve.
Clients
We work with trade and professional associations that serve defined professions or industries and that use learning to strengthen member value, advance workforce competence, and generate sustainable non-dues revenue. Our clients range from mid-sized associations with lean teams to large, complex organizations with multiple product lines and business units.
We most often support CEOs, executive teams, and boards—along with senior leaders in education, credentials/certification, membership, meetings/events, and revenue—who need a clear strategy for how learning fits into the association’s value proposition and financial model.
SERVICES
We help associations make smarter, higher-leverage choices about learning—so it strengthens member value and performs as a real business. Our work brings market insight and strategy discipline to questions like where to play, what to prioritize, how to position and package offerings, and what to stop doing. We support clients through focused project engagements and ongoing advisory retainers.
Perspectives
Leading Learning
Leading Learning provides knowledge and community for serious learning business professionals.
Tools & Research
We design our tools and research to be practical and create them specifically to help organizations in the lifelong learning market.