SERVICES
We are experts in the global business of lifelong learning, and we use our expertise to help clients better understand their markets, connect with new customers, make the right investment decisions, and grow their learning businesses. We achieve these goals through three main areas of service: market assessment, advisory services, and market amplification.
MARKET ASSESSMENT
As the global market for lifelong learning has become increasingly competitive, it has become critical for those serving and investing in it to understand where the true opportunities—and pitfalls—lie. We help our clients assess, analyze, and achieve real understanding of their target audiences as a foundation for pursuing the right strategy and maximizing reach, revenue, and impact.
ADVISORY SERVICES
For a limited number of clients, we serve as executive advisors, providing strategic guidance and feedback for navigating and capitalizing on the market for lifelong learning, continuing education, and professional development.
We help these clients increase market penetration, deliver more value to their members and customers, grow net revenue, and maximize return on investment.
MARKET AMPLIFICATION
Through our portfolio of online channels, events, and publications, we help service providers to learning businesses and the broader market for lifelong learning raise their brand visibility, attract the attention of their target prospects, convert these prospects into high-quality leads, and grow their businesses.
When we needed to know the feasibility of launching a new credential for our audience, we turned to Jeff Cobb and Tagoras for guidance. Jeff provided expert analysis of our market along with strategic recommendations for how we should proceed. I recommend him as a trusted advisor for any organization looking to capitalize on new opportunities in the market for lifelong education.
The Association for Healthcare Documentation Integrity (AHDI) sought the expert guidance of Jeff Cobb with Tagoras at a time when industry changes demanded a new approach to the educational needs of its members. Jeff skillfully engaged the members of our Educational Strategy Task Force to help arrive at a balanced and strategic approach. A new “Guiding Policy” and recommended “Key Actions” were the result of successful collaboration and expert guidance. AHDI highly recommends Jeff and Tagoras to any organization that needs to reconsider its approach to education/lifelong learning and strategy for the future.
We engaged Jeff Cobb and Tagoras to help us develop a plan for strategic collaboration with a very different organization we are aligned with in the marketplace. Jeff worked closely with the staff and leadership of both organizations to surface critical issues, clarify potential opportunities, and bring structure to our vision. The result was a roadmap that the boards of both organizations enthusiastically approved to build the foundation for a successful business partnership and valuable new educational initiative for the industry.
We engaged Tagoras to assess our current membership model at CAI holistically and help us answer critical questions about the strategic roles of each of our three core activities: Membership, Learning & Development, and HR Products/Services. Jeff Cobb led the effort and did a skillful job of facilitating executive team discussions, bringing in member and employee perspectives, and identifying the most critical issues and opportunities. Jeff’s recommendations were insightful and actionable. We’re now putting them to work as part of the strategy that will drive CAI’s future growth and success.
We had heard of Tagoras from their thought-leadership, presentations at conferences, reports, and recommendations from other organization. Celisa Steele led our project, and she helped us to scope our needs and select a partner to take our e-learning efforts forward. Celisa’s expertise and guidance provided enormous support to us and allowed us to tap into expertise we did not have in house, ask the right questions, and qualify our actual needs. Engaging Tagoras and particularly Celisa has been one of the smartest investments we could have made.
Tagoras provided all the facts we needed when preparing to advance e-learning within our organization. His recommendations were research based, concise and clear. He facilitated a discussion with our 15 member Board of Directors who was able to clearly understand and act upon the strategic vision he proposed to them with confidence. His experience, passion for the subject and willingness to collaborate for our success made all the difference. He listened to our needs, assessed the situation and made us a part of the solution. It will be our pleasure to continue to work with him in the future.