We are experts in the global business of lifelong learning, and we use our expertise to help clients better understand their markets, connect with new customers, make the right investment decisions, and grow their learning businesses. We achieve these goals through three main areas of service: market assessment, advisory services, and market amplification.
As the global market for lifelong learning has become increasingly competitive, it has become critical for those serving and investing in it to understand where the true opportunities—and pitfalls—lie. We help our clients assess, analyze, and achieve real understanding of their target audiences as a foundation for pursuing the right strategy and maximizing reach, revenue, and impact.
For a limited number of clients, we serve as executive advisors, providing strategic guidance and feedback for navigating and capitalizing on the market for lifelong learning, continuing education, and professional development.
We help these clients increase market penetration, deliver more value to their members and customers, grow net revenue, and maximize return on investment.
Through our portfolio of online channels, events, and publications, we help service providers to learning businesses and the broader market for lifelong learning raise their brand visibility, attract the attention of their target prospects, convert these prospects into high-quality leads, and grow their businesses.