Market Assessment

Truly understanding your market for continuing education and professional development programs is more important than ever before. Competition from other providers and free products has increased dramatically over the past several years, and gaining the attention of prospective learners gets harder daily. We can help you assess, analyze, and achieve real understanding of your market for education and learning by assessing needs, analyzing competition, looking at pricing, and more.

Needs Assessment

You have probably heard before (or said yourself), “They said they needed it. We built, and they didn’t buy.” It happens all the time because most efforts at learner needs assessment are fundamentally flawed and result in data that can’t be relied on for decision-making. We focus on understanding the actual behaviors of prospective learners and the variables driving demand in the market. We then leverage our analysis to help you identify highest potential opportunities.

Competitive Analysis

Most learning businesses have an incomplete understanding of their overall competitive environment, including the substitutes and alternatives that draw prospective learners away, the factors of competition that govern the market (and that can be influenced), and the areas of opportunities that all competitors in the market may be overlooking. We draw on a range of methods to help organizations find approaches that will stand their learning business out from the crowd.

Price Sensitivity

Through use of analytical tools like the Van Westendorp Price Sensitivity Meter, we help clients better understand how to price across the full spectrum of their offerings to maximize top-line and net revenue.

These are just a few examples of the areas in which we can help your learning business market its continuing education and professional development offerings more effectively. We encourage you to read some of what our customers say about us, then contact us to discuss in detail how we might help you.

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