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Pricing Your Education Products: Two Essential Factors, Part I

It’s easy to feel a lack of control around pricing for your educational products. Competitor prices, demands from customers, and the presence of free products in the market are among the many factors that can make you feel you need to lower price. At the same time, pricing is the most powerful lever available for …

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5 Tips to Focus Your Use of Focus Groups

In conjunction with our free Webinar “Assessing Your Market for Education Products,” we released the Market Insight Matrix, a tool for managing a rigorous but still practical market assessment process to identify learning products that will address market needs. One of the asking activities you can use to assess your market is the tried-and-true focus …

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Are You Investing in Your Education Business’ Impact? 5 Areas to Assess.

I’ve argued in various places that there is no question of association “relevance.” The critical role that associations play in serving the ever-growing need for learning in the “other fifty years” virtually assures relevance. On the other hand, relevance can be squandered if products and services association provide are not creating any demonstrable impact. Given …

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