The catalog your customers and members are using is not your catalog. Or, at best, it is only partially your catalog. Really, The Catalog is the first page or two of the search results in Google. If you aren’t showing up there, then there is a decent chance your prospective customers never see your catalog. […]

  Next week we’ll release our new Association Virtual Events report. This week we’re reissuing a free (as in no money, no name, no nothing required—just download it) companion to that report: “20 Tips for a Successful Virtual Event.” If you’re interested in virtual events, whether your association is already offering them or just considering

Last week I heard an NPR segment about Taxis on Patrol. Taxi drivers are out and about at all hours, and Denver police decided to capitalize by enlisting cabbies’ help in their fight against crime. The day after Denver launched the Taxis on Patrol program, “a cab driver helped police make an arrest for a

This is the second part of a post I started recently on 7 Essential Skills and Tactics for Learning Leaders. You can read about the first four skills/tactics in the earlier post. Here are the remaining three:

One of the areas we are focusing on more as we progress into the new year is helping our clients with sourcing talent for their learning initiatives. We’ll be offering a variety of resources in the coming months, but as I am currently in the midst of preparing to speak to a group of professional

This is a slight revamp of a post I did a couple of years ago on a different blog. I’ve seen interest in LMS adoption by associations grow in the meantime, but I still see relatively little attention given to use cases. *** I recently received a regular e-mail update from one of the corporate