Below you will find links to the slides and other resources for Effective Pricing Practices for Learning Businesses
Pricing Resource Links
The following additional resources may be of use:
- Sample Van Westendorp survey (PDF)
We talked about Van Westendorp as a way to ask question to get at “What do we know?” This is a copy of a Van Westendorp survey we ran to determine pricing for a virtual conference.
- Value Ramp (Web page)
We talked about the Value Ramp as a conceptual model for getting at “What do we know?” You can find out more about it at the link above.
- Pricing Online Learning
A detailed article on key aspects of pricing online education. The principles also apply to other formats and, at the end, the article provide links to a range of other articles on pricing.
- 3 Axioms of Pricing Your Educational Products
A video overview of three important points to understand about pricing
Other Tagoras/Leading Learning Resources
Additionally, you may find these other items helpful:
- Leading Learning Newsletter (Web page)
This e-newsletter is inbox intelligence for learning leaders, and subscribers will be notified of our future Webinars and others resources.
- Leading Learning Podcast (Web site)
Audio intelligence for learning leaders every week.