Below you will find links to the slides and other resources for Effective Pricing Practices for Learning Businesses

Session Slides

• Effective Pricing Practices for Learning Businesses

Pricing Resource Links

The following additional resources may be of use:

• Sample Van Westendorp survey (PDF)
  We talked about Van Westendorp as a way to ask question to get at “What do we know?” This is a copy of a Van Westendorp survey we ran to determine pricing for a virtual conference.
• Value Ramp (Web page)
  We talked about the Value Ramp as a conceptual model for getting at “What do we know?” You can find out more about it at the link above.
• Pricing Online Learning
  A detailed article on key aspects of pricing online education. The principles also apply to other formats and, at the end, the article provide links to a range of other articles on pricing.
• 3 Axioms of Pricing Your Educational Products
  A video overview of three important points to understand about pricing

Other Tagoras/Leading Learning Resources

Additionally, you may find these other items helpful:

• Leading Learning Newsletter (Web page)
  This e-newsletter is inbox intelligence for learning leaders, and subscribers will be notified of our future Webinars and others resources.
• Leading Learning Podcast (Web site)
  Audio intelligence for learning leaders every week.

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