Our association was not experiencing growth in its e-learning products and contracted with Jeff for a thorough analysis of our opportunities and an assessment of our obstacles. Over the past year we have implemented many of Jeff’s recommendations and I believe we produce a more meaningful and engaging product for our customers and members. Jeff’s combination of e-learning experience and marketing helped us assess our market, better understand our potential customers, and pinpoint the areas where our efforts to grow our e-learning program would have the most impact.