TESTIMONIALS
We’ve worked with a long list of clients over the years. What follows is just some of what they’ve had to say about us and our work.
When my team partnered with Tagoras to evaluate a key product line, the company led us through a very effective process with stakeholders across our organization, drawing upon both qualitative and quantitative market research methods. The results were a new business plan in terms of format, length and pricing that repositioned the product line for market growth. We are experiencing program growth with less intensive marketing because the product fits the market. And we were able to extrapolate key findings from this product line to inform strategic decisions for other product lines. I highly recommend anyone who needs this type of data-based information to inform your strategy, to reach out to Tagoras today!
Gayle Claman, CAE / Managing Director, Education and Credentialing / American Society of Civil Engineers
We had heard of Tagoras from their thought-leadership, presentations at conferences, reports, and recommendations from other organization. Celisa Steele led our project, and she helped us to scope our needs and select a partner to take our e-learning efforts forward. Celisa’s expertise and guidance provided enormous support to us and allowed us to tap into expertise we did not have in house, ask the right questions, and qualify our actual needs. Engaging Tagoras and particularly Celisa has been one of the smartest investments we could have made.
Thomas Reiser / Executive Director / International Society on Thrombosis and Haemostasis (ISTH)
PAEA wanted to leverage our strengths as a program, our past RFP experience, and—most importantly—the motivations, drivers, and needs of our members. However, we did not have the capabilities or capacity to do this important work on our own. Tagoras helped us design a multi-step process to survey our members and gain a more complete understanding of their needs. They analyzed the data, organized themes and recommendations, and ultimately assisted us in writing and managing the RFP. Since that time, we have continued to rely on Tagoras assistance with major RFPs and member assessments. Their expertise and collaborative approach have been invaluable, and seamlessly integrate as a trusted extension of our internal team.
Olivia Ziegler / Chief Experience Officer / PA Education Association
Tagoras provided all the facts we needed when preparing to advance e-learning within our organization. Jeff Cobb’s recommendations were research based, concise and clear. He facilitated a discussion with our 15 member Board of Directors who was able to clearly understand and act upon the strategic vision he proposed to them with confidence. His experience, passion for the subject and willingness to collaborate for our success made all the difference. He listened to our needs, assessed the situation and made us a part of the solution. It will be our pleasure to continue to work with him in the future.
Rick Grimm, CPPO, CPPB / Chief Executive Officer / National Institute of Governmental Purchasing (NIGP)
At ASMN, we knew we needed to expand our educational offerings to better serve medical-surgical nurses across their career span, and as part of that process, we needed much greater clarity around our marketing strategy and pricing approach for education. Tagoras helped us get much deeper insight into what AMSN’s audience values in educational offerings and what members are willing to pay for that value. We’re now well positioned to make informed, strategic decisions as we take our educational offerings into the future.
Terri Hinkley / Chief Executive Officer / Academy of Medical-Surgical Nurses
We engaged Tagoras to assess our current membership model at CAI holistically and help us answer critical questions about the strategic roles of each of our three core activities – Membership, Learning & Development, and HR Products/Services. Jeff Cobb led the effort and did a skillful job of facilitating executive team discussions, bringing in member and employee perspectives, and identifying the most critical issues and opportunities. Jeff’s recommendations were insightful and actionable. We’re now putting them to work as part of the strategy that will drive CAI’s future growth and success.
Bruce Clarke / President & CEO / CAI (Capital Associated Industries)
We engaged Jeff Cobb and Tagoras to help us develop a plan for strategic collaboration with a very different organization we are aligned with in the marketplace. Jeff worked closely with the staff and leadership of both organizations to surface critical issues, clarify potential opportunities, and bring structure to our vision. The result was a roadmap that the boards of both organizations enthusiastically approved to build the foundation for a successful business partnership and valuable new educational initiative for the industry.
Henry Chamberlain, APR, FASAE, CAE / President & COO / BOMA International
When the pandemic hit, we knew we had to transform – and help our members transform – how we thought about in-person education programs. Given their deep grounding in learning and their extensive experience with virtual events, the folks at Tagoras were a natural choice. We worked with Tagoras to envision and execute a highly successful virtual conference that served as an exciting alternative to our traditional conference format, and also as a model that our members could draw upon in creating their own virtual events. Tagoras delivered exceptional content knowledge, inspired curriculum design, and engaging presentations – and played a critical role in enabling us to act fast and move strategically into the future.
Ralph Johnson / Chief Executive Officer / VMAE | Veterinary Medical Association Executives
Tagoras facilitated a series of discussions with our leadership team to help RMA develop a strategy and roadmap to guide the growth of its professional development business. By working with Tagoras, we were able to gain much more clarity around which products to invest in and for which audiences, how best to staff and structure the professional development organization, and which technologies would effectively support the delivery and management of learning going forward. I’d recommend Tagoras to any organization seeking to breathe new life into its professional development business strategy.
Brian Weiss / Chief Strategy Office / The Risk Management Association
When we needed to know the feasibility of launching a new credential for our audience, we turned to Jeff Cobb and Tagoras for guidance. Jeff provided expert analysis of our market along with strategic recommendations for how we should proceed. I recommend him as a trusted advisor for any organization looking to capitalize on new opportunities in the market for lifelong education.
Peter J. O’Neil, FASAE, CAE / Chief Executive Officer / ASIS International