Association Learning + Technology Report

Tagoras Association Learning + Technology 2016The world of continuing education and professional development has changed dramatically in the past few years. To meet member needs and stay out in front of the competition, you need to arm yourself with real data targeted to help you grow your programs.

Association Learning + Technology provides the most comprehensive insights currently available on the use of technology to enhance and enable education in the association sector. It is designed for association leaders who want to be fully informed as they make strategic decisions about launching or growing new education initiatives.

The report is based on a survey of membership organizations. In addition to providing essential data and analysis, the report’s authors, Jeff Cobb and Celisa Steele offer valuable predictions as well as a range of questions to help organizations with setting strategy.

With recent versions, we have started making this report available at no charge to anyone who subscribes to the Tagoras Leading Learning monthly e-newsletter (also free). To get the latest version of Association Learning + Technology, use the button below to sign up for the newsletter. It’s free and of high value, and you’ll also get other great reports and white papers. To subscribe, simply click the button below an then look for a welcome e-mail in your inbox.

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We are grateful to YourMembership (which acquired Digital Ignite) for sponsoring the report and thus making it possible for us to offer it for free.

Association Learning Technology Highlights

Here are a few highlights from the report:

  • Of the 174 qualifying responses to the survey that serves as the basis for the report, 87.4 percent were from individuals who indicated their organizations currently offer technology-enabled or technology-enhanced learning. An additional 8.6 percent of respondents indicated they plan to start using technology to enable or enhance learning in the coming 12 months, leaving only 2.9 percent not using technology with learning and with no plans to start in the coming year.
    There’s significant use of technology to deliver and enhance learning even among smaller organizations. Half (50.8 percent) of organizations that reported using technology for learning have annual budgets of $5 million or less, and 15.0 percent have budgets of $1 million or less.
  • The most popular type of technology-enabled or technology-enhanced learning is the all but ubiquitous Webinar. Recorded Webinars and Webcasts are offered by 85.7 percent of respondents currently using technology for learning, and 84.9 percent offer real-time ones. Self-paced online courses, tutorials, or presentations come in third (offered by 71.0 percent) and are the only other offering of the five types we asked about to garner a majority. Facilitated learning is last, offered by only 32.1 percent.
  • We also asked specifically about five emerging types of learning: massive open online courses (MOOCs), flipped classes, gamified learning, microcredentials (like digital badges), and microlearning. Microlearning—an addition since the previous survey—shows the highest rate of adoption but is still offered by under a fifth of respondents using technology for learning (18.1 percent), though a full third (33.3 percent) have plans for microlearning in the coming year. Flipped classrooms are offered by 14.4 percent of respondents. Digital badges, gamified learning, and MOOCs are currently offered by under 10 percent of respondents using technology for learning.
  • Some 41.0 percent of respondents currently using technology for learning provide a mobile version of at least some of their content. Add in those planning to offer a mobile version in the next 12 months (26.4 percent), and we’re on track for a majority of associations to make m-learning part of their offerings in the near future.
    Only 17.1 percent of associations currently using technology for learning offer a virtual conference, and just a handful (7.1 percent) plan to offer one in the coming year.
  • Two-thirds (67.2 percent) of respondents indicated that their organization doesn’t have a formal, documented product development process that includes its technology-enabled and technology- enhanced education products, and over half (58.6 percent) of respondents don’t have a formal, documented process for setting prices that includes their technology-enabled and technology- enhanced education products.
  • When asked if they’re satisfied overall with their current technology-enabled and technology-enhanced learning initiatives, 80.0 percent of associations said they were either somewhat (55.3 percent) or very (24.7 percent) satisfied.
    While 60.9 percent of respondents rate themselves as somewhat successful with their use of technology for learning, only 18.8 percent characterize their use of technology for learning as very successful.

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