Where Mission and Margin Meet
Where Mission and Margin Meet: How Association CEOs Think About Learning and Education documents insights and perspectives from 27 association CEOs and executive directors interviewed throughout 2025. The interviewees lead both professional societies and trade associations; their organizations operate at state, national, and international levels; and they represent a wide range of fields and industries, including healthcare, engineering, real estate, education, finance, and manufacturing, among others.
Collectively, these leaders serve millions of members and learners and oversee educational portfolios that span online and in-person offerings, in-depth certifications and microcredentials, and formal and informal learning opportunities.
The 2026 Learning Business Summit
Aiming to increase the reach, revenue, and impact of your continuing education and professional development offerings? Join us in January for the Learning Business Summit.
