Resources

We offer a variety of free resources to help you with your e-learning business planning and educational marketing strategy. We add to and update these regularly, so we encourage you to bookmark this page.  In addition to the resources below, you may also wish to sign up to receive notification of ongoing Tagoras research related to learning and technology.

• Association E-learning Research
• Marketing and Selling E-learning
• Social Media and E-learning
• Learning Technology
• Strategic Thinking
• External Resources

Association E-learning Research

• Association E-learning: State of the Sector Update (Blog Post | Article)
  A brief (and free) update on some of the trends that we noted in our 2009 report Association E-learning: State of the Sector

Marketing and Selling E-learning

• Selling E-learning to Members: Basic Success Factors (Article)
  An overview of five imperatives that successful organizations tend to follow when planning and implementing their e-learning initiatives.

• 3 Tips for Selling More E-learning (Article)
  Three areas to focus on if increasing sales of online learning is one of your goals.

• Pricing Online Learning (Article)
  A discussion of some of the fundamental principles of pricing as they apply to sales of e-learning products and services. Read as blog post >>

• Webinar Marketing Survey Data (Blog Post with Summary Data PDF link)
  Data from 146 responses to our Webinar marketing survey. We asked participants about how they are marketing and selling their Webinars – including pricing – as well as about how they use Webinars as a marketing tool.

Social Media and Learning

• Learning 2.0 for Associations (eBook)
  Learning 2.0 for Associations offers a basic overview of how the rise of the social Web has impacted the way that learning happens and how organizations can begin incorporating social media approaches into their traditional online and offline learning activities.

• Association Social Media & E-learning (Summary Data)
  Summary data from a brief, informal survey conducted by Tagoras in July 2009 on the use of social media in association professional development programs.

Learning Technology

• Association Learning Management Systems: Sector Overview (Report Section)
  Section from the Association Learning Management Systems report providing an overview of learning management system usage in the association sector.

• Key E-learning Standards (Article)
  This article offers a brief overview of five organizations and the standards or models they provide for e-learning. Included are AICC, SCORM (ADL), IMS Global, Medbiquitous, and Section 508. PDF version | Word version

• Learning Management Systems Interviews (Audio Interviews)
  We are conducting an ongoing series of interviews with representatives from major providers of LMS software to the association sector. These provide good information about the companies, but more importantly, they also provides a range of insights into the challenges and opportunities associations encounter as they implement e-learning.

Strategic Thinking

• The Capacity Continuum (Article)
  Thoughts on how to understand and impact the process of capacity building across individuals, organizations, and communities.

External Resources

There are any number of great sites out there that provide resources related to social media and e-learning. Here are a few we recommend.

Developing E-learning

• The Rapid E-learning Blog (Tom Kuhlman)
• Making Change (Cathy Moore)

What Tom Kuhlman has managed to do for Articulate with his Rapid E-learning Blog would make just about any CEO salivate. Every day he brings thousands of visitors to the company’s Web site, and deservedly so – he offers great, simple, effective tips on how to create e-learning. And the vast majority of them are applicable regardless of whether you use Articulate products.  Similarly, Cathy Moore serves up idea after innovative idea on how you can design e-learning that is not just run-of-the-mill page-turning stuff.

E-learning Tools

• Jane’s E-learning Pick of the Day

When it comes to keeping up with the latest in e-learning tools, Jane Hart pretty much has the market cornered. She posts a new pick daily, maintains a Top 100 Tools list, and polls industry experts annually for their favorite tools. (Be sure to check out managing director Jeff Cobb’s list.)

In Plain English Series

This series of videos from Commoncraft illustrates the principles of key social media technologies in terms that even the most non-technical users can comprehend. Whether you need to educate yourself or need good tools for educating others, look no further:

• RSS In Plain English
• Blogs In Plain English
• Wikis In Plain English
• Social Networking In Plain English
• Twitter In Plain English
• Twitter Search in Plain English
• Online Photo Sharing In Plain English
• Podcasting In Plain English
• Social Bookmarking In Plain English
• Social Media In Plain English
• Websearch Strategies In Plain English

If you have questions or comments concerning any of the resources here, please contact us and let us know your thoughts.