Janice Im is the chief program officer at ZERO TO THREE and a Leading Learning Symposium advisor. Read about her and the other advisors at http://leadinglearning.tagoras.com/advisors.

Reach. Revenue. Impact.

Three words sum up what most organizations with a market-facing education business are looking for.

Reach, revenue, and impact are what we help the organizations we consult with to improve.

When we do research and publish reports and white papers, we’re looking to discover and document:

  • how organizations are making sure they’re reaching not only a critical mass of learners but the right learners,
  • how organizations are driving revenue from their professional development and continuing education programs that not only sustains the education business but helps support other goals and overarching mission, and
  • how organizations are ensuring that their products and services have impact and result in positive change not only for the individual learners but for the profession or industry as a whole.

And now, building on our prior work and the large community of followers we have developed, we’re officially announcing the first annual Leading Learning Symposium this October, the only event designed specifically for leaders—at the director level and above—in the business 
of continuing education, professional development, and lifelong learning.

Colleen Cunningham, CAI
“The agenda looks fantastic! This is really something that people in my role need and no one else is providing.”
—Colleen Cunningham, vice president of learning services, CAI

[click to continue…]

Leading Learning Reflection QuestionsOn Friday we held our Leading Learning Spring Summit in DC, a lunch event for leaders in the business of continuing education and professional development. The event marked yet another occasion for reflecting on what it means to lead in the current market for lifelong learning. The following are seven questions I think are worth revisiting, reflecting upon, and discussing regularly within our organizations:

  • Are we supporting our learners effectively in “learning to learn” and maximizing the return they get from learning experiences?
  • Are we investing in the performance and effectiveness of our subject matter experts, presenters, and facilitators?
  • Are we thinking and acting in terms of networks and relationships instead of transactions – i.e., do we treat learning as a process instead of an event?
  • Have we articulated a clear value story for our portfolio of learning offerings and developed a value ramp to support it?
  • Have we found and do we continue to seek a variety if ways to demonstrate the impact of our learning offerings?
  • Do we understand the overlap between marketing and learning and continually strive to  improve our capacity to leverage all 4 Ps?
  • Are we using technology in ways that effectively supports all if the above

I’ve purposely not elaborated on the points above. Reflection upon – and learning from – the questions is much more effective if we provide the elaboration ourselves. If you have any questions or comments, though, please use the comments area below to share them.


P.S. – All of the above is also ground that I cover in Leading the Learning Revolution.

Acquisitions highlight the potential for learning to enhance member value

April 13, 2015

Celisa and I had the opportunity recently to speak to members of the Association Executives of North Carolina on the topic of leveraging online learning to enhance member value. Serendipitously, at about the same time, LinkedIn closed a $1.5 billion deal to buy Lynda.com, a highly popular – and profitable – online education company. It was […]

Read the full article →

Are You Asking the Right Questions?

April 9, 2015

One of the things we emphasized in our March 26 “Developing a Compelling Strategy for Your Education Business” Webinar was the importance of asking questions when setting strategy—but they have to be the right questions. The day before the Webinar, on March 25, the Supreme Court issued a ruling pointing to the importance of the […]

Read the full article →

What drives the decision to learn?

April 6, 2015

What drives decisions to participate in your organization’s educational programming? There’s one major factor that was highlighted years ago, and I’ve been getting the sense lately that not enough organizational leaders know about it. As a result, their strategy for growing (or reviving) their education programs may be significantly less effective than it could be.

Read the full article →

No Such Thing as a Best Practice When It Comes to Strategy

March 18, 2015

The tricky thing about good strategy is that it’s often deceptively simple. A big part of what makes it good is that it simplifies the confusion of all the evidence and options out there and focuses effort on the data and choices that matter. At times, good strategy is so simple that it almost begs […]

Read the full article →

The Placebo Effect of Pricing

March 11, 2015

Our Leading Learning Webinar in February focused on marketing and selling education from the value perspective, and we referenced our Value Ramp. The Value Ramp is a tool that shows the link between value and price—the more valuable a product is in the eyes of the buyer, the more you can charge for it. In […]

Read the full article →

How to Price Education Products Q & A

February 17, 2015

In the last edition of the Leading Learning newsletter we asked subscribers to share some of their toughest pricing questions. Here – with a little bit of editing to remove identifying information – are responses we provided to some of those questions. 1. Does a significant price reduction normally enhance sales? Do price reductions communicate […]

Read the full article →

The Value Ramp and Three Stages of Association Evolution

February 12, 2015

Tuesday I attended a presentation and discussion led by Seth Kahan—the thoughtful and intelligent guy behind VisionaryLeadership.com. The talk was entitled “Surviving and Thriving in the Age of Business Disruption,” and while there was a lot to think about in what Seth said, I found his three stages of the evolution of associations particularly interesting—particularly […]

Read the full article →

Sing to Your Learners: What Value Sounds Like

February 5, 2015

Bob Dylan has a new album—Shadows in the Night—and he gave a single print interview about it. The exclusive (and Dylan’s first interview in nearly three years) went to AARP. The long interview (roughly 9,000 words) was quite the snag for AARP. But they didn’t go looking for it. Dylan brought it to them. Bob […]

Read the full article →