crystal ballNext Thursday, December 3, our Leading Learning Webinar series wraps up for the year with 2015 Learning Trends, 2016 Learning Forecast, sponsored by Higher Logic.

This’ll mark the third trend/prediction Webinar Jeff and I have done. The last two years this Webinar has been one of our top-attended Webinars—and I predict this year will continue that trend. 😉

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We are continually pressing our clients, readers, and event attendees to make better use of social proof in the marketing of their education programs. This concept, popularized primarily through Robert Cialdini’s must-read classic Influence: The Psychology of Persuasion, refers to the tendency we all have to look to others for behavioral cues and, in general, to do what we see others like us doing.

One of the most common forms of social proof is customer testimonials, and one of the most compelling ways to convey testimonials these days is by video. With that in mind, I wanted to share the following example from the National Wood Flooring Association that we spotlighted a few weeks ago in our Leading Learning online community. (You can find this in context on the main Web page for NWFA education.)

A few comments, in no particular order, about why we like this so much:

  • This is clearly an actual member talking and he is clearly identified by name and company.

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Ready for a double dose of learning value?

November 11, 2015

Month in and month out, we issue our Leading Learning newsletter, a carefully curated collection of resource links and other useful information. In October, though, we missed a beat because we were so busy planning for the Leading Learning Symposium. To make up for that, we’ve just published a double issue of the newsletter and […]

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Selecting the Right LMS for Your Association

September 21, 2015

This Thursday, September 24, our 2015 Leading Learning complimentary Webinars continue with “Selecting the Right Learning Management System for Your Association,” sponsored by WBT Systems. If selecting a learning platform is on the horizon for your organization, then this is the session for you. We’ll walk through our time-tested, seven-step process and provide valuable tips […]

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Discussing the Business of Lifelong Learning with Seth Kahan

September 14, 2015

I had the pleasure recently of discussing lifelong learning and the market for lifelong learning with Seth Kahan as part of his Visionary Talk video series.  We talked about how and why the market for lifelong learning has changed and what organizations need to be doing to ensure they thrive in the new learning landscape. […]

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The Leading Learning Podcast is Here!

September 9, 2015

We’ve just launch the Leading Learning Podcast, a weekly resource featuring tips, insights, and perspectives to help you maximize the reach, revenue, and impact of your continuing education and professional development business. In the first episode, which I’ve included below, we discuss the key themes and threads that will weave throughout the podcast and the Leading Learning Community […]

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How Are Associations Using Learning Technologies?

September 2, 2015

We periodically run a survey to answer that question, and it’s that time again. So, if you work for a membership organization, we need your help. We just launched the survey that will be the backbone of the updated version of the Association Learning + Technology report due out in December. The purpose of the […]

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Digital Badges and Professional Development (A Free Online Session)

August 24, 2015

This Thursday our 2015 Leading Learning complimentary Webinars resume after the summer hiatus. The topic is a trend I know to interest a lot of organizations–digital badging–and it’ll be presented by EDUCAUSE, an association experienced with badging and ready to share its lessons learned. I think the interest in badging is well warranted. Digital badges […]

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It’s not just a meeting: it’s a production event

August 17, 2015

Something I witnessed at the recent ASAE Annual meeting reminded me of advice we often give to clients. What I saw was this:

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10 Links to Boost Your Education Business

July 29, 2015

How can you turbo charge your strategy for continuing education and professional development programs? Apply the latest learning principles for maximum impact?  Market like a pro? And bring it all together with technology that really works? Month in and month out we strive to help you answer these types of questions through the resource links […]

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