Economist Lifelong Learning Special Report Table of Contents Image

We’re not sure about “becoming” – it already is an imperative, in our view – but, in any case, The Economist has published a special report on lifelong learning that is well worth reading. It echoes many themes that are central to Leading the Learning Revolution as well as our writing and speaking in various places over the past several years. In this post, I highlight pieces of it that I find particularly interesting and relevant. 

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image of man writing business development on a clear boardOne of the critical shifts we highlight in our 10 Critical Shifts in the Market for Lifelong Learning briefing is the growing need for organizations to invest in sales skills. Specifically, we write:

In an increasingly competitive marketplace, it will be difficult for most organizations to thrive solely with retail, business-to-consumer sales of their educational products. They will need to be able to sell in quantity to other organizations (e.g., corporations, health systems, and government agencies). And they will, in many instances, benefit by being able to deliver customized (and premium-priced) solutions to these organizations. Doing this requires a level of selling skill most organizations simply don’t possess now.

For many organizations this work will go beyond pure selling and merge with what would typically be characterized as business development.

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Celisa and I had the chance to walk the expo floor at the ASAE Technology Conference recently, and as we have in the past, we wanted to highlight  the association LMS and technology-enabled learning providers that were there. The cost to show up and exhibit at the ASAE Technology Conference is not insignificant, so being there […]

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A while back I wrote about efforts of the Michigan Society of Association Executives (ASAE) to launch Third Thought, an online learning destination for its membership. Having used the platform successfully with members, MSAE is now launching Third Thought out into the broader association market. In this brief video, I talk with MSAE Cheryl Ronk […]

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If you want to assess the maturity of your learning business, there’s now a resource for you: the Learning Business Maturity ModelTM. We’re calling this version 1.0, as we imagine improving the model and the accompanying assessment as we hear from those making use of it in their organization. The Learning Business Maturity Model articulates […]

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We’ve launched a new version of our survey on how membership organizations use social technologies as part of their learning products and services. Input from the survey will form the basis of a report we will share (for free) in the coming months, but first we need your help getting good data to share. If […]

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We recently crossed the 50 episode mark with the Leading Learning Podcast. In celebration of that fact – and to celebrate International Podcast Day – we thought we would provide a rundown of the top 10 episodes of the show, based on number of number of downloads. We encourage you to give these a listen and also […]

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Recently I had the opportunity to speak with a group of national medical specialty society CEOs. The topic was innovation and entrepreneurship trends in the market for lifelong learning, and I was thrilled that this turned out to be a very engaged group, one that was eager to talk about what is going on out there […]

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I’m fresh back from the ASAE annual meeting in Salt Lake City, and I want to highlight the association LMS and technology-enabled learning providers that were on the floor at the accompanying expo. The cost to show up and exhibit at ASAE is not insignificant, so being there indicates, from our perspective, that these organizations […]

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One of the major positive trends in adult lifelong learning over the past several years is that more organizations have recognized the need to do a much better job of grounding learning experiences in what we actually know about how adults learn. In a nutshell, we need to move away from the excessive emphasis on […]

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