Sunday I listened to poetry. And I was reminded of the benefit of slow content. Particularly when it comes to learning.
We know the benefits of slow food. But the idea of slow content hasn’t caught on yet—though today’s hyperconnected, always-on, content-marketed-to-its-teeth world world is ripe for it.
For a few hours Sunday I got a reprieve from the usual onslaught of information overload. I was at the Nâzım Hikmet Poetry Festival, which celebrates the work of the great Turkish poet and features another world poet each year. This year the festival highlighted the Nobel Prize-winning Irish poet Seamus Heaney, who died last August.
Poetry is the original slow content. Meant to engage the reader or listener, meant be read and re-read, to be understood and to mystify.
Isn’t that what you want for your content? Maybe not the mystify part, but the rest—for it to engage people, for them to want to go back to it again, to try to internalize and understand it in all its complexities.