If you work for a membership organization, we need your help. We’re launching the survey that will form the basis for our upcoming white paper on the use of social technologies for learning among associations, due out in June.

The purpose is to better understand how associations are and aren’t using social technologies (blogs, wikis, networking sites, etc.) to deliver learning products and services. Your participation is very important—even if you do not currently use or plan to use social technologies as part of your learning products or services and regardless of the size or budget of your association.

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Leading Learning logoI’m working on a new survey (on social technologies for learning—keep an eye out for its release in the coming days), I’ve been spending some time in SurveyMonkey, and I came back across a tiny survey we did before our Assessing Your Market for Education Products Webinar in February.

Twenty-five Webinar registrations took the time to indicate how often they use six market assessment techniques before developing a new educational product or service:

1.    Input from a committee
2.    Member/customer surveys
3.    Competitive research
4.    Individual interviews
5.    Web traffic analysis
6.    Focus groups

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Helping You Lead Learning…and Marketing

March 28, 2014

We’re continuing our free Leading Learning Webinar series geared at helping associations and others in the lifelong learning field actively lead the learning their organizations offer—so the learning is effective for the learner, the organization, and the broader profession or society at large. We’re focusing on three big-bucket topics: learning, marketing, and technology. Our next […]

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Inform. Perform. Transform. What do your educational products do?

March 10, 2014

In our recent Webinar on pricing I highlighted three broad levels at which educational products and experiences deliver value: inform, perform,* and transform. I thought it might be valuable to provide a bit more detail on these categories in writing as I think an appreciation of them is essential not only for pricing, but for […]

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3 Axioms of Pricing for Your Education Products

March 4, 2014

We’ve started flipping some of the content for our popular Webiar on how to price education products. That is, we make some of the foundational information available ahead of time to help make sure everyone is on the same page when they get to the Webinar. So, here is a brief (@ 12 minutes) video I […]

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The Evolving Role of the Expert: Threat or Opportunity?

February 26, 2014

As Associations Now recently reported, the International Studies Association (ISA) has a proposal on the table that would prohibit editors affiliated with its journals from blogging. Steve Saideman, political scientist and member of the ISA Governing Council, posted the text of the proposal on his personal blog. The Executive Committee requests that the Governing Council […]

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Free Fuel for Your Education Business

February 21, 2014

We’re always sharing resources aimed at helping you take your education business to new levels. In case you happened to miss any of them, we thought it would be useful to pull together some of the more recent ones into a single location. Are you an association executive or senior staffer in the DC metro […]

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The Single Most Important Word for Your Education Business

February 19, 2014

Value. Value results from the interplay of quality and price—when you meet or exceed customers’ expectations at a price point they find fair, you provide value. Value is externally focused. Value is in the eye of the customer.

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The Future of the Lifelong Learning Market: 10 Critical Insights

February 17, 2014

As we continue on into 2014, the pace of change remains brisk.  Whether online or off, there are new opportunities and challenges to be found everywhere, and in many ways, what happens over the course of the next few years will shape how we think about lifelong learning for a long time to come. How […]

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How to Assess Your Market for Education Products

February 13, 2014

Just a quick post to note that we will offer a new session of our popular “Assessing Your Market for Education Products” Webinar on Thursday, February 20 at 1:00 PM ET. The Webinar is free and in it we will walk through a solid process and highlight a variety of practical tools for helping you […]

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