14 Lessons from Big Learning

In case you haven’t noticed, online learning has become big business – more so, and much more credibly so than back in the mid 90s when I joined my first e-learning start-up. Venture capital firms have jumped back into the game head first, major universities have been jockeying for position, and big Web firms like LinkedIn and Google have been – more or less  seriously – making moves. (And it seems inevitable that Facebook will rock this market at some point.)

Most importantly, there is little doubt that we now live in a world in which people are perfectly comfortable with learning online, and indeed expect to have that option available to them. Given this shift, it’s worth considering what some of the Big Learning companies seem to know and do that could be worth emulating – and, crucially, that it seems possible for the average association or other market-facing learning business to emulate. Here’s a look at a handful of them. [click to continue…]

For a while now, I’ve been aware of the blurring of the lines between marketing and education. Think of content marketing, where the marketing offers some substantive value—where the marketing is, in essence, educating.

Last week I read a blog post by John Jantsch over at Duct Tape Marketing that got me thinking about that blur again.

The gist of the post is that, as content marketing has become a common practice, marketers have had to up their game to get folks to fork over an e-mail address or other personal information. And so now the gold standard is a “content upgrade.”

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Learning • Technology • Design: New and Better Ways to Engage Learners and Create Lasting Impact

At Tagoras, we have some great things on tap for 2016, and the biggest of our new activities is Learning • Technology • Design (LTD), which will take place May 18 and 19, 2016, in Arlington, VA. The event is all about helping trade and professional associations more effectively leverage new technologies and approaches to […]

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Our New Association Learning + Technology Report Available

Today we’re officially announcing a new version our widely-read Association Learning + Technology report. Association Learning + Technology 2016 continues our work in three prior reports (published in 2009, 2011, and 2014) to assess the use of technology to enable and enhance learning in the association market and provide insight into how the use of […]

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Are you embracing good habits for your own lifelong learning?

I’ve never been a big fan of resolutions, but I do think this is a good time of year to take stock and consider whether its worth approaching things a little differently in the coming year. Certainly, for anyone working in the arena of continuing education, and professional development, it’s well worth taking a look […]

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Balancing Points in the Business of Lifelong Learning

Given the interactive and collaborative nature of the Leading Learning Symposium, there is only so much of it that works well for video capture. We are, however, starting to release recordings from parts of the 2015 symposium where some of the value can be conveyed by video. This clip is from comments made during the opening […]

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Leading Learning Podcast

If you haven’t yet tuned into the Leading Learning podcast, now would be a great time to do it. The Leading Learning podcast is the only podcast created specifically for leaders and aspiring leaders in the business of lifelong learning, continuing education, and professional development. Each week we offer perspectives, and actionable insights based on our […]

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2015 Learning Trends and 2016 Forecast—All in An Hour

Next Thursday, December 3, our Leading Learning Webinar series wraps up for the year with 2015 Learning Trends, 2016 Learning Forecast, sponsored by Higher Logic. This’ll mark the third trend/prediction Webinar Jeff and I have done. The last two years this Webinar has been one of our top-attended Webinars—and I predict this year will continue […]

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A good example of video social proof

We are continually pressing our clients, readers, and event attendees to make better use of social proof in the marketing of their education programs. This concept, popularized primarily through Robert Cialdini’s must-read classic Influence: The Psychology of Persuasion, refers to the tendency we all have to look to others for behavioral cues and, in general, to […]

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Ready for a double dose of learning value?

Month in and month out, we issue our Leading Learning newsletter, a carefully curated collection of resource links and other useful information. In October, though, we missed a beat because we were so busy planning for the Leading Learning Symposium. To make up for that, we’ve just published a double issue of the newsletter and […]

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