Janice Im is the chief program officer at ZERO TO THREE and a Leading Learning Symposium advisor. Read about her and the other advisors at http://leadinglearning.tagoras.com/advisors.

Reach. Revenue. Impact.

Three words sum up what most organizations with a market-facing education business are looking for.

Reach, revenue, and impact are what we help the organizations we consult with to improve.

When we do research and publish reports and white papers, we’re looking to discover and document:

  • how organizations are making sure they’re reaching not only a critical mass of learners but the right learners,
  • how organizations are driving revenue from their professional development and continuing education programs that not only sustains the education business but helps support other goals and overarching mission, and
  • how organizations are ensuring that their products and services have impact and result in positive change not only for the individual learners but for the profession or industry as a whole.

And now, building on our prior work and the large community of followers we have developed, we’re officially announcing the first annual Leading Learning Symposium this October, the only event designed specifically for leaders—at the director level and above—in the business 
of continuing education, professional development, and lifelong learning.

Colleen Cunningham, CAI
“The agenda looks fantastic! This is really something that people in my role need and no one else is providing.”
—Colleen Cunningham, vice president of learning services, CAI

[click to continue…]

EDUCAUSE logoThis Thursday our 2015 Leading Learning complimentary Webinars resume after the summer hiatus. The topic is a trend I know to interest a lot of organizations–digital badging–and it’ll be presented by EDUCAUSE, an association experienced with badging and ready to share its lessons learned.

I think the interest in badging is well warranted. Digital badges and other microcredentials make a lot of sense today:

  • There are studies that say the skills gained through a college degree may only be valid for five years.
  • Frequent job changes are par for the course. Millennials average only two years in a job.
  • The average life span continues to increase.

When you combine the short half-life of knowledge with the fact that we’re changing jobs more often and living longer, it seems obvious that we need good ways to keep learning and good ways to meaningfully document our learning.

Breakthrough Models Academy badge from EDUCAUSEDigital Badges Are Self-Verifying

Meaningful documentation is exactly what digital badges offer–they embed information about what the learner has done. As the Microcredentials Research Group at Arizona State University puts it:

Rather than standing in for the collection of knowledge and assessment that led to the earning of the credential, microcredentials act as a pointer to the criteria, endorsement, and ideally the demonstration of the skills or experience represented by the microcredential.

So microcredentials can be essentially self-verifying. That’s huge in today’s lifelong market, where options abound and learners will increasingly make decisions based on the demonstrated impact.

Lessons Learned: EDUCAUSE’s Experience with Digital Badging

Veronica Diaz of EDUCAUSEVeronica Diaz, the director of online programs at EDUCAUSE and the associate director of the EDUCAUSE Learning Initiative, and Sondra Smith, the director of special projects at EDUCAUSE, will present Thursday’s session, covering everything from what digital badges are to the lessons they learned in rolling out their association’s badging program.

Sondra Smith of EDUCAUSE

We always allow time for questions and comments from participants, so come with your questions Thursday.

All registrants for a Webinar receive access to a recording–so even if you can’t attend live, you can still access the content, or use the recording to review key points.

Badging to Support Professional Development and Career Building

August 27, 1 pm Eastern | Sponsored by Digitec Interactive

Professional development requires lifelong learning. Badging has become a viable method to document what is accomplished through career opportunities that extend beyond earning a formal degree and provides a digital transcript that highlights a learning narrative that makes competencies, accomplishments, and connections more visible. During this Webinar, you’ll learn more about the importance of badging as a signal for continued learning and involvement within professional communities. We’ll define badging within a professional development context, explain the importance of badging for a digital professional portfolio, and examine a broader perspective for badging to support learning in higher education and other settings.

Sign up for the free Webinar at https://attendee.gotowebinar.com/register/5395676659164256513.


It’s not just a meeting: it’s a production event

August 17, 2015

Something I witnessed at the recent ASAE Annual meeting reminded me of advice we often give to clients. What I saw was this:

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10 Links to Boost Your Education Business

July 29, 2015

How can you turbo charge your strategy for continuing education and professional development programs? Apply the latest learning principles for maximum impact?  Market like a pro? And bring it all together with technology that really works? Month in and month out we strive to help you answer these types of questions through the resource links […]

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5 Key Concepts from Make It Stick

June 30, 2015

Over on the Leading Learning blog we’ve launched our Stream of Conference™ video series (SoC), a collection of brief, informal videos that will provide content related to the Leading Learning Symposium. While we don’t plan to publish those here going forward, I thought I would share the first one, partly because we are we’re also using […]

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5 Practices to Emulate from MSAE’s Third Thought Online Learning Initiative

June 16, 2015

I had the pleasure of keynoting at the Michigan Society of Association Executives’ 2015 OrgPro conference recently and along the way I was fortunate to learn about the organization’s efforts with online learning. Given that we’re aiming to offer more examples and case studies on the Tagoras site, it was a timely connection to make. While […]

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Global Learning Trends and What They Mean for Organizations in the Business of Lifelong Learning

June 3, 2015

A month ago, we held the Leading Learning Spring Summit in Washington, DC, and we took our own advice and treated the event like a production event, capturing the comments made by the presenters. Now we have videos from the summit to share with folks who couldn’t attend in person. You can access them on […]

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What Are the Opportunities and Challenges for E-learning?

May 26, 2015

E-learning opportunities and challenges are precisely what we’ll dig into during Thursday’s Leading Learning Webinar, “E-learning for Executives.” It’s geared for executives and the staff and board members who need to collaborate with organizational executives to launch or grow e-learning initiatives. The world of e-learning has evolved at a breathtaking pace. That’s left many organizational […]

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Are you leading learning? 7 questions for reflection

May 5, 2015

On Friday we held our Leading Learning Spring Summit in DC, a lunch event for leaders in the business of continuing education and professional development. The event marked yet another occasion for reflecting on what it means to lead in the current market for lifelong learning. The following are seven questions I think are worth […]

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Acquisitions highlight the potential for learning to enhance member value

April 13, 2015

Celisa and I had the opportunity recently to speak to members of the Association Executives of North Carolina on the topic of leveraging online learning to enhance member value. Serendipitously, at about the same time, LinkedIn closed a $1.5 billion deal to buy Lynda.com, a highly popular – and profitable – online education company. It was […]

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