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Celisa and I had the opportunity recently to speak to members of the Association Executives of North Carolina on the topic of leveraging online learning to enhance member value.

Serendipitously, at about the same time, LinkedIn closed a $1.5 billion deal to buy Lynda.com, a highly popular – and profitable – online education company. It was by far the largest acquisition LinkedIn has made to date, and it gave us a great example with which to open our session at AENC.

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Are you asking the right questions?One of the things we emphasized in our March 26 “Developing a Compelling Strategy for Your Education Business” Webinar was the importance of asking questions when setting strategy—but they have to be the right questions.

The day before the Webinar, on March 25, the Supreme Court issued a ruling pointing to the importance of the right questions.

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What drives the decision to learn?

April 6, 2015

What drives decisions to participate in your organization’s educational programming? There’s one major factor that was highlighted years ago, and I’ve been getting the sense lately that not enough organizational leaders know about it. As a result, their strategy for growing (or reviving) their education programs may be significantly less effective than it could be.

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No Such Thing as a Best Practice When It Comes to Strategy

March 18, 2015

The tricky thing about good strategy is that it’s often deceptively simple. A big part of what makes it good is that it simplifies the confusion of all the evidence and options out there and focuses effort on the data and choices that matter. At times, good strategy is so simple that it almost begs […]

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The Placebo Effect of Pricing

March 11, 2015

Our Leading Learning Webinar in February focused on marketing and selling education from the value perspective, and we referenced our Value Ramp. The Value Ramp is a tool that shows the link between value and price—the more valuable a product is in the eyes of the buyer, the more you can charge for it. In […]

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How to Price Education Products Q & A

February 17, 2015

In the last edition of the Leading Learning newsletter we asked subscribers to share some of their toughest pricing questions. Here – with a little bit of editing to remove identifying information – are responses we provided to some of those questions. 1. Does a significant price reduction normally enhance sales? Do price reductions communicate […]

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The Value Ramp and Three Stages of Association Evolution

February 12, 2015

Tuesday I attended a presentation and discussion led by Seth Kahan—the thoughtful and intelligent guy behind VisionaryLeadership.com. The talk was entitled “Surviving and Thriving in the Age of Business Disruption,” and while there was a lot to think about in what Seth said, I found his three stages of the evolution of associations particularly interesting—particularly […]

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Sing to Your Learners: What Value Sounds Like

February 5, 2015

Bob Dylan has a new album—Shadows in the Night—and he gave a single print interview about it. The exclusive (and Dylan’s first interview in nearly three years) went to AARP. The long interview (roughly 9,000 words) was quite the snag for AARP. But they didn’t go looking for it. Dylan brought it to them. Bob […]

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What tacit value do you offer?

February 2, 2015

Most education businesses, in our experience, need to spend more time reflecting on and clearly communicating value. “Quality” in the abstract is not value. Nor is “interactivity.” These are features. They speak to the nature of the experience, but not the impact. Convenience may represent value. Timeliness may as well. But these are not strongly […]

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How to produce a tiger in the marketplace

January 27, 2015

Before he left on a trip to the state of Zhao, Pang Cong, an official of the state of Wei, asked the King of Wei whether he would hypothetically believe in a single person’s report that a tiger was roaming the markets in the capital city. “No,” replied the King. Pang Cong then asked what […]

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