Poet Seamus HeaneySunday I listened to poetry. And I was reminded of the benefit of slow content. Particularly when it comes to learning.

We know the benefits of slow food. But the idea of slow content hasn’t caught on yet—though today’s hyperconnected, always-on, content-marketed-to-its-teeth world world is ripe for it.

For a few hours Sunday I got a reprieve from the usual onslaught of information overload. I was at the Nâzım Hikmet Poetry Festival, which celebrates the work of the great Turkish poet and features another world poet each year. This year the festival highlighted the Nobel Prize-winning Irish poet Seamus Heaney, who died last August.

Poetry is the original slow content. Meant to engage the reader or listener, meant be read and re-read, to be understood and to mystify.

Isn’t that what you want for your content? Maybe not the mystify part, but the rest—for it to engage people, for them to want to go back to it again, to try to internalize and understand it in all its complexities.

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If you work for a membership organization, we need your help. We’re launching the survey that will form the basis for our upcoming white paper on the use of social technologies for learning among associations, due out in June.

The purpose is to better understand how associations are and aren’t using social technologies (blogs, wikis, networking sites, etc.) to deliver learning products and services. Your participation is very important—even if you do not currently use or plan to use social technologies as part of your learning products or services and regardless of the size or budget of your association.

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Use the Data You Have to Understand Your Learners

April 9, 2014

I’m working on a new survey (on social technologies for learning—keep an eye out for its release in the coming days), I’ve been spending some time in SurveyMonkey, and I came back across a tiny survey we did before our Assessing Your Market for Education Products Webinar in February. Twenty-five Webinar registrations took the time […]

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Helping You Lead Learning…and Marketing

March 28, 2014

We’re continuing our free Leading Learning Webinar series geared at helping associations and others in the lifelong learning field actively lead the learning their organizations offer—so the learning is effective for the learner, the organization, and the broader profession or society at large. We’re focusing on three big-bucket topics: learning, marketing, and technology. Our next […]

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Inform. Perform. Transform. What do your educational products do?

March 10, 2014

In our recent Webinar on pricing I highlighted three broad levels at which educational products and experiences deliver value: inform, perform,* and transform. I thought it might be valuable to provide a bit more detail on these categories in writing as I think an appreciation of them is essential not only for pricing, but for […]

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3 Axioms of Pricing for Your Education Products

March 4, 2014

We’ve started flipping some of the content for our popular Webiar on how to price education products. That is, we make some of the foundational information available ahead of time to help make sure everyone is on the same page when they get to the Webinar. So, here is a brief (@ 12 minutes) video I […]

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The Evolving Role of the Expert: Threat or Opportunity?

February 26, 2014

As Associations Now recently reported, the International Studies Association (ISA) has a proposal on the table that would prohibit editors affiliated with its journals from blogging. Steve Saideman, political scientist and member of the ISA Governing Council, posted the text of the proposal on his personal blog. The Executive Committee requests that the Governing Council […]

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Free Fuel for Your Education Business

February 21, 2014

We’re always sharing resources aimed at helping you take your education business to new levels. In case you happened to miss any of them, we thought it would be useful to pull together some of the more recent ones into a single location. Are you an association executive or senior staffer in the DC metro […]

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The Single Most Important Word for Your Education Business

February 19, 2014

Value. Value results from the interplay of quality and price—when you meet or exceed customers’ expectations at a price point they find fair, you provide value. Value is externally focused. Value is in the eye of the customer.

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The Future of the Lifelong Learning Market: 10 Critical Insights

February 17, 2014

As we continue on into 2014, the pace of change remains brisk.  Whether online or off, there are new opportunities and challenges to be found everywhere, and in many ways, what happens over the course of the next few years will shape how we think about lifelong learning for a long time to come. How […]

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