“One and done. That’s the approach most of our education directors take.”
This was the view shared with me by the vice president of a national nonprofit organization recently.
Even more recently, a trade association called me in to talk with its network of education managers about moving away from a “transactional” (my contact’s words) approach to selling training to more of a long-term, needs-based approach.
These are just two examples. The same general theme echoes throughout our work over the past decade: too many organizations approach learning – whether through traditional meetings and seminars or online – as a transaction.
A registration to be processed.
An evaluation to be collected.
And then, a brief pause before starting the process again. [Read more…] about Transactions vs. Relationships