One of the critical shifts we highlight in our 10 Critical Shifts in the Market for Lifelong Learning briefing is the growing need for organizations to invest in sales skills. Specifically, we write:
In an increasingly competitive marketplace, it will be difficult for most organizations to thrive solely with retail, business-to-consumer sales of their educational products. They will need to be able to sell in quantity to other organizations (e.g., corporations, health systems, and government agencies). And they will, in many instances, benefit by being able to deliver customized (and premium-priced) solutions to these organizations. Doing this requires a level of selling skill most organizations simply don’t possess now.
For many organizations this work will go beyond pure selling and merge with what would typically be characterized as business development. [Read more…] about The Need for Business Development for Your Learning Business