3 Axioms of Pricing Education Products

BY Jeff Cobb

We’ve started informally flipping some of the content for our popular Webinar on pricing education products. That is, we make some of the foundational information available ahead of time to help make sure everyone is on the same page when they get to the Webinar.

So, here is a brief (@ 15 minutes) video I did covering some of the key higher level principles of pricing. I’ve also included some links to other pricing resources on the Tagoras site below it.

Other resources you may want to have a look at include:

If you have been wrestling with pricing, these should give you a solid foundation for making some critical decisions.


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