We recently held our Leading Learning Spring Summit in DC, a lunch event for leaders in the business of continuing education and professional development. The event marked yet another occasion for reflecting on what it means to lead in the current market for lifelong learning. The following are seven questions I think are worth revisiting, reflecting …
Are you leading learning? 7 questions for reflection Read More »
What drives decisions to participate in your organization’s educational programming? There’s one major factor that was highlighted years ago, and I’ve been getting the sense lately that not enough organizational leaders know about it. As a result, their strategy for growing (or reviving) their education programs may be significantly less effective than it could be.
Most education businesses, in our experience, need to spend more time reflecting on and clearly communicating value. “Quality” in the abstract is not value. Nor is “interactivity.” These are features. They speak to the nature of the experience, but not the impact. Convenience may represent value. Timeliness may as well. But these are not strongly …
Before he left on a trip to the state of Zhao, Pang Cong, an official of the state of Wei, asked the King of Wei whether he would hypothetically believe in a single person’s report that a tiger was roaming the markets in the capital city. “No,” replied the King. Pang Cong then asked what …
It’s an essential question to ask both about how you perceive your own participation in professional development activities as well as about how your prospective customers perceive participation in your organization’s offerings. When we view something as an expense, our expectations are relatively low. An expense is simply a transaction in which we give something …
Want to lead your education business to significant growth? It pays to follow the lead of successful Internet marketers. The term “Internet marketer” doesn’t mean just any old company or person who markets things online. Rather, it applies specifically to entrepreneurs who make their living – and in some cases make a fortune – primarily through …
7 Rules Successful Internet Marketers Live By – and You Should Too Read More »
