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What They’re Saying

The following quotes are from folks who have been kind enough to review Learning 2.0 for Associations from and provide comments:

“In Learning 2.0 for Associations Jeff delivers an easy-to-read primer on how to leverage social media tools to expand the learning value that associations deliver. It’s a must-read for all association educators!”
—Mickie S. Rops, CAE / President, Mickie Rops Consulting Inc. / Chair, ASAE Professional Development Council / http://msrops.blogs.com

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“Learning is evolving as is the reach of content and new access opportunities for growing associations. Learning 2.0 for Associations informs and reminds us that flexibility is the key.”
—Mary Knowles / Distance Learning Specialist and Association Professional

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“Read Learning 2.0 for Associations. If you are trying to figure out how to best meld the latest social networking tools with your association’s learning efforts then this quick read from Jeff Cobb is a great place to start.”
—Jack Bruggeman / Director, Special Publishing, American Society of Health-System Pharmacists / http://www.ashp.org

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“As associations grapple with the best usage of Web 2.0 technology, Jeff has provided a comprehensive  overview of the state of technology today, what to anticipate in the future, and, most importantly, how other associations are utilizing these tools to better serve their members. It’s a must-read for every association executive.”
—Barbara Swarthout, CEBS, SPHR / Director, E-learning Programs, International Foundation of Employee Benefit Plans / http://www.ifebp.org

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Learning 2.0 for Associations demystifies the evolution of learning into the Web 2.0 environment and offers practical ideas for integrating social media into your learning program. The library of online resources is a bonus that we all should thank Jeff for!”
—Tony Ellis / Director of Education, National Association of College Stores / http://www.nacs.org

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“The education challenge for associations is the same as it’s always been—how do you take a collective of knowledge from ‘out there,’ discern what’s necessary for the broader industry, and then disseminate it in a useful way? That’s what we struggle to do every day. Thankfully, there are more tools than ever to help us do this. Yet, these tools create their own challenges. How do you manage them? With technology, how do you stay far enough ahead to lead, but not get too far ahead and lose relevance? And, most importantly, how can we monetize this? Jeff Cobb understands and articulates these challenges better than anyone else. This book will help you make sense of what these tools are and how you can use them effectively for your membership. It’s a must-read for any association executive.”
—Matt Rumbaugh / Senior Manager, Education and Training, National Glass Association / http://www.glass.org

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“Jeff has figured out how to provide the right amount of information for the reader without overwhelming. The report reads along the lines of a very good primer and is a great help for those of us who need clarification of new technology uses and applications.”
—Joseph W. Niegoski / Director, Educational Services, American Public Transportation Association / http://www.apta.com

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“Web 2.0 technology is a must for associations, but deciding which applications will work best for your membership can be daunting. Whether you’re just starting to research Web 2.0 technology or you’re looking to increase interaction with your audience by trying a new application, Jeff Cobb’s Learning 2.0 for Associations is an incredible resource. Cobb starts with an explanation of the types of applications you can use to make your online presence more dynamic and grow your association community and then provides examples of associations that are successfully applying this technology. I found the most valuable aspect of the book to be the section on implementation and the questions to ask before announcing new applications to your membership. Learning 2.0 for Associations offers concrete examples and suggestions and makes the transition to learning 2.0 seem both exciting and manageable.”
—Betsy Garman / Publications and Distance Learning Specialist, American Association for Clinical Chemistry / http://www.aacc.org

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“In this report, Jeff defines and presents learning 1.5 and learning 2.0 courses of action. In learning 2.0, learners run with the initial seeds of knowledge garnered at a course or training event and create ongoing learning communities where learners also serve as teachers sharing their unique experiences. Many of the pathways in the learning 2.0 world are new and emerging. Other tools like podcasting and video streaming have been around for awhile. The technology to create learning offerings in the learning 2.0 realm are all relatively cheap and easy to use. If the ‘can’ is so easy, why have associations as a collective whole been so slow to embrace learning 2.0 approaches? I have no clear answers. Maybe decision makers are living in a different age and totally unaware. The ever-expanding number of approaches may scare other decision makers into inaction. I hope the specific association examples cited by Jeff will force decision makers to embrace the new learning models and support the endeavors with ample resources and staffing. Ignoring learning 2.0 will be felt in the viability of your organization.”
—Thomas L. Stefaniak, CAE / Knowledge Network Director, International City/County Management Association / http://www.icma.org

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“There’s a new role for the association professional development practitioner: to monitor and engage this new informal social learning for member benefit. Whether that means you become coordinator, curator, or innovator is up to you; the bottom line is to try something new. We can’t just do what we’ve been doing for years and expect members to stick around. They can and will move on to other learning sources if the association doesn’t provide what they need, how they need it. Use this great report and its accompanying resource Web site as a conversation-starter and guide!”
—Kathleen M. Edwards, CAE / the Learning Evangelist, CompassPoints / http://learningevangelist.com