Market Assessment

We can help you assess, analyze, and achieve real understanding of your market for education and learning, then implement the right strategy.

Truly understanding your market for continuing education and professional development programs is more important than ever before. Competition from other providers and free products has increased dramatically over the past several years. We help learning business gain actionable insight into their market through:

  • Needs Assessment
    You have probably heard before – or said yourself – “They said they needed it. We built, and they didn’t buy.” It happens all the time because most efforts at efforts at learner needs assessment are fundamentally flawed and result in data that cannot be relied upon for decision-making. We focus on understanding the actual behaviors of prospective learners and the variables driving demand in the market. We then leverage our analysis to help you identify highest potential opportunities.
  • Competitive Analysis
    Most learning businesses have an incomplete understanding of their overall competitive environment, including the substitutes and alternatives that are drawing prospective learners away, the factors of competition that govern the market (and that can be influenced), and the areas of opportunities that all of the competitors in the market may be overlooking. We draw on a range of methods to help organizations find approaches that will stand their learning business out from the crowd.
  • Price Sensitivity
    Through use of analytical tools like the Van Westendorp Price Sensitivity Meter we help clients better understand how to price across the full spectrum of their offerings in order to maximize top line and net revenue.

If your organization markets Web-based knowledge and learning services, it’s hard to imagine a better ally.

Jeffrey LaRiche, CEO, Castle Worldwide

These are just a few examples of the areas in which we can help your learning business market its continuing education and professional development offerings more effectively. We encourage you to view our client list and read some of what our customers say about us. Then contact us to discuss in detail how we can be of help to you!