Do You Use Speakers?

BY Celisa Steele

Cover Image from the 2011 Speaker ReportIf you use speakers at a meeting that attracts 500 or more attendees or if your organization spends $5,000 or more annually on professional speakers, we’d be truly grateful if you’d take 10 minutes to complete a survey on professional and industry speakers we just launched in collaboration with Velvet Chainsaw.

This is a reprise of a research we did two years ago on how organizations are using professional and industry speakers at their meetings (i.e., conferences and other events), including how they select them, what they expect from them, and how educational impact is measured. And the outcome of the survey will be a new free report that can organizations help their improve face-to-face meetings.

The Previous Speaker Report

The Speaker Report we released in December 2011 identified trends and provided insight on the use of professional and industry speakers at major conferences. The previous report is available for free—check it out, if you haven’t already.

Like our friends at Velvet Chainsaw, we believe that education can be a key differentiator for associations. But are the processes for identifying and coaching the speakers, who are the lifeblood of many meetings, evolving as they should be to make the education a compelling offering?

We want to find out—and we need your help.

How You Can Help

  • If your organization holds a meeting that attracts 500 or more attendees at which you use industry speakers or if your organization spends $5,000 or more annually on professional speakers, please complete this survey.
  • Spread the word, and encourage your colleagues to respond. Any sharing with your network will help improve the quality and helpfulness of the output.

What’s in It for You

  • The data collected will be aggregated, interpreted, and shared as a free resource to help improve face-to-face meetings.
  • Individuals who contribute to the research will receive advance notice of the availability of the aggregate data.
  • Participants get the chance to win one of five $50 gift cards.
  • You will help identify critical trends.

We would be truly grateful if you or the appropriate person in your organization would complete this survey (we’re seeking only one response per organization).



If you happen to be free at 1 pm today (June 13), check out our free Webinar “Clearing Up the Cloud: What It Is—and How It Impacts Your Learning”. Actually, even if you aren’t free at 1 pm today, you can still register for the Webinar as folks who sign up will be sent a link to a recording of the session to watch according to their own schedule. Thanks to Meridian Knowledge Solutions for sponsoring the Webinar.

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