Posts tagged as:

pricing

What Can You Learn from Scalpers? Dynamic Pricing and Association Learning

The following post, written by Celisa, was the main article in the August issue of our monthly Association Learning/Technology Digest. Each digest also includes a wealth of links to news and resources. We put a new issue out today. It’s free, and if you aren’t already subscribed, you can get the latest issue sent to you automatically by filling out the short form on our newsletter subscription page: http://www.tagoras.com/resources/newsletters/

Photo of Ticket Scalper

Dynamic Pricing and Association Learning

What can your association learn from ticket scalpers? Potentially a lot. At least a recent Harvard Business Review podcast called “The Pricing Secrets of Ticket Scalpers” suggests businesses have something to learn about dynamic pricing from the $3 billion-a-year scalping market–and, we believe, associations have something to learn about pricing their educational offerings.

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Marketing in Full – Considering the Other Ps

I’ve noticed over years of working with clients and conducting research that there is a widespread tendency to confuse marketing with just one of its components: promotion.  I have a theory that this seemingly small bit of confusion is the key reason most marketing initiatives fall short. The other three parts of the classic “marketing mix” – product, pricing, and placement – simply don’t get the level of attention they deserve.

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The Amazing 1% Price Increase

July 20, 2011

When I was speaking earlier this year at Great Ideas I made a comment about pricing that obviously caught the attention of the attendees. It had been my intention to post it here, but I forgot about that intention until this morning when I was reviewing an article I wrote a while back on pricing [...]

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E-learning Lunch Notes

March 25, 2010

Last week we finally managed to pull together a second DC-area association e-learning lunch. (The first one was way back in June of 2009 – see the follow-up notes.) A group of about 12 people from associations of various sizes and types got together to informally discuss challenges and opportunities they are seeing with e-learning. [...]

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Pricing Online Learning

February 15, 2010

I’ve finally managed to update – quite significantly – a piece I wrote a couple of years ago on pricing online learning. It’s based on a framework laid out in two sentences by consultant Alan Weiss. Namely: There are only a few really vital aspects of pricing: The perceived value of your offering, the price [...]

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Association E-learning Q & A, Installment 2

November 11, 2009

Here’s my take on the second set of questions from a recent Webinar I did for WBT Systems on the “5 Keys to E-learning Success for Associations and Professional Bodies.” If you have additional input or a different perspective on any of these questions, I welcome your comments here.

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