Last week we finally managed to pull together a second DC-area association e-learning lunch. (The first one was way back in June of 2009 – see the follow-up notes.) A group of about 12 people from associations of various sizes and types got together to informally discuss challenges and opportunities they are seeing with e-learning. The time went fast – we didn’t get to cover nearly as much as it would have been good to – but some valuable insights came out of it. Here are a few notes from the meeting: [click to continue…]
Posts tagged as:
pricing
I’ve finally managed to update – quite significantly – a piece I wrote a couple of years ago on pricing online learning. It’s based on a framework laid out in two sentences by consultant Alan Weiss. Namely:
There are only a few really vital aspects of pricing: The perceived value of your offering, the price point, the margin of profit, and the volume of sales. You can materially affect all of them unilaterally.
You can download a nicely formatted version of the article at Pricing Online Learning (PDF), or simply read on for the full text. [click to continue…]
