Posts tagged as:

marketing e-learning

What Will They Buy?

A heavy load of client work has left little time for creating new content for the Tagoblog lately, so I thought this might be a good time to post an article I wrote a while back for the Avectra Academy. Enjoy – and I’ll be back soon with new content. – Jeff

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If you are about to expand your e-learning efforts or take the plunge into e-learning for the first time, there is a good chance you are worried about whether your program will attract enough enrollments to pay for itself. A properly executed market assessment can help you not only gauge overall demand but also make better decisions about what offerings to build and how to market them.

The following results from assessments across three different organizations illustrate the ways in which slight differences in market needs can have a significant impact on strategic decision-making. [click to continue…]

Webinar Research Continues

We started some research on Webinar marketing at the end of 2009. This covers not just the marketing of Webinars (regardless of whether you are selling them or giving them away), but also using Webinars as a marketing tool – i.e., educating prospects to get them to buy or join. We’re keeping the survey open indefinitely – basically until we feel like we have gotten a large and diverse enough set of responses. So, if you haven’t taken the survey already, I’d be grateful if you would be willing to give about 10 minutes of your time to do it.

*** This survey is closed. The summary data is available at the link below***

Jeff

Association E-learning Q & A, Installment 2

November 11, 2009

Here’s my take on the second set of questions from a recent Webinar I did for WBT Systems on the “5 Keys to E-learning Success for Associations and Professional Bodies.” If you have additional input or a different perspective on any of these questions, I welcome your comments here.

Read the full article →