by Jeff Cobb on April 22, 2010
A heavy load of client work has left little time for creating new content for the Tagoblog lately, so I thought this might be a good time to post an article I wrote a while back for the Avectra Academy. Enjoy – and I’ll be back soon with new content. – Jeff
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If you are about to expand your e-learning efforts or take the plunge into e-learning for the first time, there is a good chance you are worried about whether your program will attract enough enrollments to pay for itself. A properly executed market assessment can help you not only gauge overall demand but also make better decisions about what offerings to build and how to market them.
The following results from assessments across three different organizations illustrate the ways in which slight differences in market needs can have a significant impact on strategic decision-making. [click to continue…]
by Jeff Cobb on February 23, 2010
We started some research on Webinar marketing at the end of 2009. This covers not just the marketing of Webinars (regardless of whether you are selling them or giving them away), but also using Webinars as a marketing tool – i.e., educating prospects to get them to buy or join. We’re keeping the survey open indefinitely – basically until we feel like we have gotten a large and diverse enough set of responses. So, if you haven’t taken the survey already, I’d be grateful if you would be willing to give about 10 minutes of your time to do it. The survey is at:
You can download the data collected from the initial 100 responses at the link below. When you complete the survey, you will also be given the opportunity to sign up to have future data summaries sent to you as they become available.
If you have comments or questions about the survey or the data collected so far, please comment below or e-mail us. If you blog or tweet, we’d also be grateful if you would help spread the word.
Jeff
