Continuing Education Strategy, Marketing, Technology Blog

Plan your virtual event with advice from two battle-scarred experts

February 2, 2012

Joyce McKee of Let’s Talk Tradeshows recently posted on Questions to Develop Your Virtual Event Strategy and in her post linked to video from a session on virtual event business planning I moderated at last year’s IAEE mid-year meeting. I didn’t even know this video existed or I would have posted it here sooner. The session featured [...]

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Well, I haven’t really participated in …

January 30, 2012

Here’s something I hear far too often from association board members: “Well, I haven’t really participated in any of the ______ myself.” You can fill in the blank with “online courses,” “Webinars,” or even, in far too many cases, “conferences,” “seminars,” or “continuing education” in general. Unfortunately, the same is often true of executives and [...]

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How do you score on these 4 elements of effective promotions?

January 25, 2012

When prospective learners land on your Web site, open your conference brochure, skim you latest e-mail, or pull your most recent seminar postcard out of the pile of mail on their desk, are they seeing words and images that make your offer irresistible? Will their interest be sparked? Will they feel compelled to take action? [...]

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A Simple, Powerful, No-cost, Overlooked Tool for Enhancing Conference Session Learning

January 10, 2012

There are many things speakers and the organizations that use them can do to enhance learning in conference sessions, but perhaps one of the easiest among them is this: encourage learners to take notes. Sounds obvious – but look around at the next conference session you attend and you will see that many – usually [...]

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Hook ‘em and Keep ‘em Comin’ with These 8 Tips for Revving Your Accelerant Curve

January 4, 2012

One of the “tools” I use often when helping clients with their education businesses is the Accelerant Curve developed by Alan Weiss. As simple as it is, I have found that a 20 to 30 minute conversation around it is often one of the more eye-opening things an organization has done in years.

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Crowdsourced Predictions for Your 2012 Education Strategy

December 19, 2011

To wrap up 2011 and tee things up for 2012, I reached out to a number of colleagues at associations, learning technology firms, and other consulting firms across the sector to get their predictions (things they think will happen) and wishes (things they think ought to happen) in association education in 2012. In the first [...]

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It’s here! Complimentary report on speaker and meetings research

December 15, 2011

Today, in collaboration with Dave Lutz and Jeff Hurt over at Velvet Chainsaw, we’re releasing a report on the use of professional and industry speakers by trade and professional associations. We’ve dubbed it simply The Speaker Report, and it’s based on a survey Tagoras and Velvet Chainsaw did earlier this year in which 247 organization’s [...]

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Free E-learning Data and LMS Insights

December 13, 2011

I thought I’d point out that ASAE’s Associations Now has recently run a couple of items that many readers here would find interesting. The first, Current and Future Trends in E-learning, offers various data (such as that in the image above) from our Association Learning + Technology report. This will give you an idea of [...]

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5 Challenges for Upping Your Education Game in 2012

December 7, 2011

As we round the corner to the end of the year, many organizations are thinking about what they can do to reinvigorate their continuing education and professional development offerings in 2012. Here are five approaches to consider:

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