Survey Suggests Big Rise in Virtual Event Adoption

December 5, 2011

I’m heading out to Las Vegas this week to speak on “hybrid” events at IAEE’s Expo!Expo!. Just in time for that, we’ve finished a new survey on adoption of virtual events by associations. The preliminary headline is that adoption seems to have grown quite a bit since we surveyed in 2010. Our previous surveys suggested [...]

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Are you market-focused or product-focused?

November 21, 2011

When making decisions about the strategic direction of your organization, do you focus primarily on how you can improve your core products and services and take them into new markets or market segments? Or, do you focus more on identifying market needs and determining how you can best serve those needs? In my work, it’s [...]

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What’s Your Canal Proposition?

November 17, 2011

I’ve known for as long as I can remember that the Panama Canal ranks among the great feats of human engineering. Upon visiting the Canal for the first time recently, I discovered that it is also a shining example of a rock solid value proposition. As I watched a skyscraper-sized freighter full of Japanese automobiles [...]

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Need good info on the virtual events trend?

November 16, 2011

One way to get access to good data is to contribute to the effort of gathering data. We provide a lot of opportunities for that at Tagoras, and we have just launched a new one – a survey on how/whether membership organizations are using digital and virtual events (e.g., online conferences and trade shows, hybrid [...]

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An Association Executive Talks About Social Learning

October 18, 2011

Many thanks to Maddie for highlighting the video below featuring Tom Hood, CEO of the Maryland Association of CPAs. I’ve been preaching Learning 2.0 and social learning for years now, but it is much more meaningful to hear directly from an association leader about the value he sees in it. I’d recommend watching this one [...]

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Discovering CPA Learning 2.0

October 11, 2011

I’m not sure how I have never come across this before because apparently it has been around since 2007. Drawing upon the example of Helen Blowers (who I highlight in Learning 2.0 for Associations and  routinely use as an example in presentations), the Maryland Society of CPAs put together a “43 Things” type discovery learning [...]

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The Learning Economy – Continuing Education in a Post-Cubicle World

October 6, 2011

The Atlantic has been running a series over the past several weeks on the surge of independent, freelance workers in our current economy. I think this is a trend that has important implications for any organization in the business of lifelong learning. Here’s what writer Sara Horowitz says about the freelance trend in the first [...]

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What Can You Learn from Scalpers? Dynamic Pricing and Association Learning

September 28, 2011

The following post, written by Celisa, was the main article in the August issue of our monthly Association Learning/Technology Digest. Each digest also includes a wealth of links to news and resources. We put a new issue out today. It’s free, and if you aren’t already subscribed, you can get the latest issue sent to [...]

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Want a Free Copy of The New Social Learning?

September 26, 2011

I ordered a bunch of copies of Tony Bingham and Marcia Conner’s excellent The New Social Learning as a registration incentive for our most recent Leading Learning breakfast. As it happens, I still have 10 copies sitting on my desk and will happily mail one each to the first 10 people who comment on this [...]

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Take Ellen’s Brief Survey – Get Some Great Data

September 13, 2011

Over on the aLearning blog Ellen Behrens is running a brief, 10-question survey to identify how and when associations are choosing to use online learning, including the implementation of social learning. You should take it if you are: wondering what other associations and non-profits are up to with their learning offerings… anticipating a change for [...]

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