Marketing

Competition in the market for continuing education and professional development has increased dramatically over the past several years. Organizations that once had de facto monopoly in their market now find that a whole range of new providers are taking advantage of the ease with which content can be created and distributed in a Web 2.0 world. Through our research, consulting, and education we help clients tackle the tough issues that come with being a successful provider of lifelong learning experiences. These include:

• Market Definition
  We help clients better understand the key characteristics and behaviors of their markets and align these with the highest value opportunities.

• Pricing
  We help clients better understand how to price across the full spectrum of their offerings in order to maximize top line and net revenue.

• Content Marketing
  Effective content marketing is an essential part of succeeding in the competitive market for continuing education and professional development. We help clients embrace content creation and curation to drive business results.

• Search
  We stay on top of the evolving role of search in the market for continuing education and professional development and advise clients on the most essential strategies and tactics.

• Conversion
  We advise clients on the effective use of copywriting, landing pages, and other essential Internet marketing tactics

• Analytics
  We help clients develop appropriate strategies for tracking and analyzing the impact of their marketing efforts and their overall engagement in the communities they serve.

If your organization markets Web-based knowledge and learning services, it’s hard to imagine a better ally.

Jeffrey LaRiche, CEO, Castle Worldwide

These are just a few examples of the areas in which we can help your organization market its continuing education and professional development offerings more effectively. We encourage you to find our more about the specific services we provide, view our client list, and read some of what our customers say about us. Then contact us to discuss in detail how we can be of help to you!