Expertise

Our expertise is in helping clients use educational content and community to generate more revenue and attract more members and customers.  We offer a unique blend of experience in marketing, technology, and education and back it up with years of successful client projects.

Our services and products include:

Strategic Consulting

Through our consulting services we help you increase sales and adoption rates for your educational programs – online and off – and we can also help you leverage educational content and community as part of your overall marketing mix. Our services generally fall into one or more of the following three areas:

Market Assessment

Whether you are starting a new educational program or revitalizing a program that has not achieved the desired results, we can work with you to better understand your market. Depending on your circumstances, our methods may include market surveys, phone interviews, focus groups, environmental and competitive analysis, and pricing research. Our goal is to provide you with a clear vision of how you can best build your market presence and maximize return on investment.

Business and Technology Planning

We have built successful e-learning businesses ourselves and have helped many other organizations achieve their e-learning business goals. We can help you:

  • Develop innovate product and pricing strategies
  • Develop an overall business plan
  • Construct appropriate budgets and financial models
  • Determine the most appropriate technologies, including:
    • LMS selection services
    • Social media technology selection
  • Select appropriate vendor partners, including
    • Learning management system selection
  • Facilitate strategy discussion with your board
  • Facilitate change management

Tagoras, and especially Jeff Cobb, provided all the facts we needed when preparing to advance eLearning within our organization. His recommendations were research based, concise and clear. He facilitated a discussion with our 15 member Board of Directors who was able to clearly understand and act upon the strategic vision he proposed to them with confidence.  - Rick Grimm, CEO, National Institute of Governmental Purchasing

Contact us if you would like to explore how Tagoras consulting services might benefit your organization.

Advisory Services

We can provide short-term Rapid Advisory Services to help you deal with pressing issues and questions as well as longer term Retained Advisory Services for organizations that feel they can benefit from an ongoing, outside perspective on their e-learning, learning community, and edumarketing activities.

Retained Advisory Services can take many forms – from intensive one-to-two day sessions at client offices, to weekly, scheduled phone calls, to ad hoc review of new plans and materials as the become available. We work with you to design an advisory services package that best fits your needs.

Contact us if you would like to explore how Tagoras advisory services might benefit your organization.

Market Research

Successful e-learning and content marketing strategies begin with a solid understanding of the audience to be served and the potential options. Tagoras is building a library of off-the-shelf research products to give your organization access to leading edge research at an affordable price. Our first major research report, Association E-learning: State of the Sector, was published in March 2009. We also published the highly popular – and free – eBook Learning 2.0 for Associations in 2008.

Visit our catalog if you would like to explore how Tagoras research products might benefit your organization.

Education & Training

Starting a new e-learning, learning community, or edumarketing initiative often means educating board members, senior executives, and staff about the benefits and potential challenges of these approaches. Sustaining a successful digital knowledge and learning strategy over the long term requires thoughtful change management and continual development of organizational capacity. Whether in concert with its research and consulting services or as an independent offering, Tagoras provides targeted workshops that build the skills and knowledge your staff, board members, and membership base.

We can provide workshops in-person at your offices or at conferences and other events. Additionally, we provide abbreviated forms of many of our offerings as “lunch and learn” Webinars. Some of our current offerings include:

  • Edumarketing 2.0: Learning Meets Social Media Marketing
  • Customer Learning Communities
  • Online Learning that Sells
  • Learning 2.0 for Associations
  • Association E-learning: State of the Sector

We can also develop customized versions of any of our workshops for your organizations or work with your staff and subject matters experts to complete a custom workshop from the ground up.

Contact us if you would like to explore how Tagoras education services might benefit your organization.