Do You Want to Grow Your Education Business?

The market for lifelong learning has changed dramatically in just the past few years. Chances are, you are seeing new opportunities and wrestling with new challenges as you plan for the future. We can help.

We are experts in the market for lifelong learning. Our clients are market-facing organizations that sell education and training experiences. They include trade and professional associations, training firms, technology vendors, and consultants. We help these clients reach a larger audience, maximize the value they provide to members and customers and dramatically boost revenue.

Our services and products include:

Tagoras, and especially Jeff Cobb, provided all the facts we needed when preparing to advance eLearning within our organization. His recommendations were research based, concise and clear. He facilitated a discussion with our 15 member Board of Directors who was able to clearly understand and act upon the strategic vision he proposed to them with confidence.  - Rick Grimm, CEO, National Institute of Governmental Purchasing

Read on to learn more about our services. If you are ready to reach a larger audience and generate more revenue from your education and training offerings, we also encourage you to subscribe to the Tagoras blog for a continuing stream of insights and practical resources.

Strategic Consulting

Through our consulting services we help you increase sales and adoption rates for your educational programs – online and off – integrate the latest technologies into your educational events and products, and leverage educational content and community as part of your overall marketing mix. Our services generally fall into one or more of the following three areas:

Market Assessment

Whether you are starting a new educational program or revitalizing a program that has not achieved the desired results, we can work with you to better understand your market. Depending on your circumstances, our methods may include market surveys, phone interviews, focus groups, environmental and competitive analysis, and pricing research. Our goal is to provide you with a clear vision of how you can best build your market presence, deliver the right products and services,  and maximize return on investment.

Strategy Innovation and Business Planning

We have built successful businesses ourselves and have helped many other organizations achieve their learning and technology business goals. We can help you:

  • Develop innovative content and pricing strategies
  • Develop an overall business plan
  • Construct appropriate budgets and financial models
  • Facilitate strategy discussion with your board
  • Facilitate change management

Technology Planning and Selection

We have experience designing and developing learning management platforms and have led  implementations of a wide range of learning and social software platforms. Our deep expertise in market facing learning initiatives helps our clients get to market fast while simultaneously reducing the risks associated with selecting and implementing new technologies. We can work with your organization:

  • Determine the most appropriate technologies, including:
    • Content authoring and management tools
    • Learning management systems
    • Social media tools
    • Virtual event platforms
  • Select appropriate vendor partners, including
    • Development of detailed use cases
    • RFI and RFP process management
    • Business review of vendor contracts

Contact us if you would like to explore how Tagoras consulting services might benefit your organization.

Advisory Services

We can provide short-term Rapid Advisory Services to help you deal with pressing issues and questions as well as longer term Retained Advisory Services for organizations that feel they can benefit from an ongoing, outside perspective on their online education, virtual events, social learning, and edumarketing activities.

Retained Advisory Services can take many forms – from intensive one-to-two day sessions at client offices, to weekly, scheduled phone calls, to ad hoc review of new plans and materials as the become available. We work with you to design an advisory services package that best fits your needs.

Contact us if you would like to explore how Tagoras advisory services might benefit your organization.

Market Research

Successful business strategies begin with a solid understanding of the audience to be served and the potential options. Tagoras is building a library of off-the-shelf research products to give your organization access to leading edge research at an affordable price. Our Association Learning + Technology: State of the Sector, Association Virtual Events, and Association Learning Management Systems reports provide the most comprehensive e-learning research available specifically for associations. We also the publishers of the highly popular – and free – eBook Learning 2.0 for Associations.

Visit our catalog if you would like to explore how Tagoras research products might benefit your organization.

Education & Training

Starting a new e-learning, learning community, or edumarketing initiative often means educating board members, senior executives, staff, members, and customers about the benefits and potential challenges of these approaches. Sustaining a successful digital knowledge and learning strategy over the long term requires thoughtful change management and continual development of organizational capacity. Whether in concert with its research and consulting services or as an independent offering, Tagoras provides keynote addresses, interactive strategy presentations, and targeted workshops that build the skills and knowledge your staff, board members, and membership base.

We can provide our educational offerings in-person at your offices or at conferences and other events. Additionally, we provide abbreviated forms of many of our offerings as “lunch and learn” Webinars. Some of our current offerings include:

  • Virtual Conferences: Making the Leap
  • Edumarketing 2.0: Learning Meets Social Media Marketing
  • Customer Learning Communities
  • Online Learning that Sells
  • Learning 2.0 for Associations
  • Association E-learning: State of the Sector

We can also develop customized versions of any of our workshops for your organizations or work with your staff and subject matters experts to complete a custom workshop from the ground up.

Contact us if you would like to explore how Tagoras education services might benefit your organization.