From the category archives:

Strategy

What’s Your Canal Proposition?

November 17, 2011

I’ve known for as long as I can remember that the Panama Canal ranks among the great feats of human engineering. Upon visiting the Canal for the first time recently, I discovered that it is also a shining example of a rock solid value proposition. As I watched a skyscraper-sized freighter full of Japanese automobiles [...]

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The Learning Economy – Continuing Education in a Post-Cubicle World

October 6, 2011

The Atlantic has been running a series over the past several weeks on the surge of independent, freelance workers in our current economy. I think this is a trend that has important implications for any organization in the business of lifelong learning. Here’s what writer Sara Horowitz says about the freelance trend in the first [...]

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What Can You Learn from Scalpers? Dynamic Pricing and Association Learning

September 28, 2011

The following post, written by Celisa, was the main article in the August issue of our monthly Association Learning/Technology Digest. Each digest also includes a wealth of links to news and resources. We put a new issue out today. It’s free, and if you aren’t already subscribed, you can get the latest issue sent to [...]

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Webinar Strategy – The Inform/Perform Distinction

August 31, 2011

One of the issues with which we routinely see organizations struggle is how to compete with free Webinars in their market place, or related, how to justify charging for some Webinars while offering others for free. One of the strategies we often suggest is to make use of the distinction between inform and perform training [...]

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Leveraging Technology for Learning: Time for More Executives to Step Up

June 29, 2011

In our just-released Association Learning + Technology: State of the Sector report (http://www.tagoras.com/catalog/association-learning-technology), Jeff and I assert that, while it has clearly arrived in the association sector, e-learning remains far from mature. In his post “Report Highlights Growing Pains of Association E-learning” on ASAE’s Acronym blog (http://blogs.asaecenter.org/Acronym/2011/06/report_highlights_elearning_growing_pains.html), Joe Rominiecki commented, “Surely complicating that maturation process [...]

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Why the Revenue Disconnect in Online Education?

May 4, 2011

I’ve been catching up on my reading and in the process noted that the March edition of Associations Now highlights research showing a disconnect between the revenue growth association CEO’s anticipate they can achieve from online education and what they actually experienced. Here’s the rundown for the past two years for the percentage of CEOs [...]

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Open Education, Open World – and Your Strategy

September 2, 2009

I had the opportunity recently to speak with Curtis Bonk, author of The World is Open : How Web Technology is Revolutionizing Education. The audio file is posted over at Mission to Learn, where I offer an ongoing podcast series, but I thought I should mention it here because open education is such an important [...]

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