From the category archives:

Marketing

The Amazing 1% Price Increase

July 20, 2011

When I was speaking earlier this year at Great Ideas I made a comment about pricing that obviously caught the attention of the attendees. It had been my intention to post it here, but I forgot about that intention until this morning when I was reviewing an article I wrote a while back on pricing [...]

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The Science of E-mail Marketing

February 17, 2011

I thought I’d continue the marketing theme from my last post on Google AdWords by pointing out a good resource on e-mail marketing. Unlike AdWords, most associations are using e-mail to market their educational offerings, but few of us – myself included – have it fully mastered. This free Webinar from Hubspot will move you [...]

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Cut Through the Google Adwords Clutter

February 16, 2011

You are using Google Adwords to promote your online education offerings, right? You know, those ads that show up off to the right, and sometimes at the top of the page, whenever you do a search? If you are like most of the respondents to our 2008 and 2010 association sector e-learning surveys, the answer [...]

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eFront – Welcome and Introduction

November 28, 2010

Our friend and colleague Ellen Behrens over at aLearning has been kind enough to suggest the Tagoras blog for inclusion on eFront’s list of The Most Popular and Updated E-learning Blogs. For any readers who might be clicking through from eFront and discovering Tagoras for the first time – welcome! Our main focus here is [...]

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Creating Member (and Customer) Engagement Through Education

March 23, 2010

I’ve mentioned the Avectra Academy before in the monthly Association E-learning Newsletter. I think it is a good example of a company using education as way of providing real value (not just inbox fluff) to its customers and prospects. Whether or not you are a user of Avectra’s products, the Academy is likely to leave [...]

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Webinar Research Continues

February 23, 2010

We started some research on Webinar marketing at the end of 2009. This covers not just the marketing of Webinars (regardless of whether you are selling them or giving them away), but also using Webinars as a marketing tool – i.e., educating prospects to get them to buy or join. We’re keeping the survey open [...]

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Pricing Online Learning

February 15, 2010

I’ve finally managed to update – quite significantly – a piece I wrote a couple of years ago on pricing online learning. It’s based on a framework laid out in two sentences by consultant Alan Weiss. Namely: There are only a few really vital aspects of pricing: The perceived value of your offering, the price [...]

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Are you on the train or standing at the station?

January 11, 2010

People tend to fall into two groups when it comes to predictions. Those in the first group “catch the train” and leave the station. They commit to seeing whether the predictions are true and where things will go. Those in the second group remain at the station, waiting for the train to return. Maybe the [...]

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Webinar Pricing Data

January 5, 2010

We have just finished up a summary report based on initial responses to a survey we are running on the marketing of Webinars (whether as an educational product or as promotional/lead generation tool). Participants in the survey will receive the report within the next day or so, but I thought I’d go ahead and share [...]

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How Does Learning Take Place for Your Customers?

October 1, 2009

I try to make a habit of going back to books I have read in the past to revisit information and ideas and make sure I haven’t lost too much of what I once knew. It was in that spirit that I recently pulled an old book on learning theory off the shelf and was [...]

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