Marketing

testingOr maybe I should ask, “What Do You Really Know About Your Education Market?”

The problem is I don’t know which question I should ask—unless I test which blog post title is most effective.

When we think about learning and education, testing inevitably comes up. Should we offer a pre-test and a post-test? How many self-checks?

But some folks in the education business forget they have to think about the testing that needs to happen beyond any assessments grounded in the content.

I’m talking about market testing. [click to continue…]

This past Friday version 1.0 of the Tin Can API was released, as promised. As I noted in the previous blog post “What the Experience API Is—and Why You Should Care,” I didn’t expect the learning landscape to change overnight, and it didn’t. But the release of version 1.0 is an important marker on the way to a new vision for technology-enabled learning.

Mike Rustici, president of Rustici Software (the developers of the API), summed up the nature of the new vision in his quote for the press release around the release of version 1.0

We spent the past decade surrounded by e-learning geeks. We think we’ll spend the next decade surrounded by K-12, teachers, hackers, universities, government, education technology, MOOCs, games, and an array of real-world use cases we can’t even imagine yet. These are especially exciting times for anyone who ever heard the acronyms SCORM or AICC.

Mike Rustici’s comments struck me as an apt complement to what Jeff describes as the “other 50 years” in his book Leading the Learning Revolution. [click to continue…]

Are your learners under the influence?

July 17, 2012

Other demands have left me little time for writing lately. I have, however, been doing quite a bit of speaking and facilitation, most of it related to how to more effectively market to and engage with lifelong learners. In the clip below (click through if you do not see it: http://www.tagoras.com/2012/07/17/learning-and-influence/), I return to the [...]

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Is the average adult well prepared to be an effective lifelong learner?

June 27, 2012

I had the pleasure of talking with Amrit Ahluwalia of The EvoLLLution last week about whether the average adult is prepared to be an effective lifelong learner. You can access the interview at the following links: Audio Recording: http://www.evolllution.com/opinions/audio-preparing-adults-for-lifelong-learning/ PDF of Transcript: http://www.tagoras.com/docs/Preparing-Adults-for-Lifelong-Learning-Jeff Cobb.pdf I mention this not just to be self-serving (though I won’t [...]

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The Catalog and the Conversation

May 21, 2012

The catalog your customers and members are using is not your catalog. Or, at best, it is only partially your catalog. Really, The Catalog is the first page or two of the search results in Google. If you aren’t showing up there, then there is a decent chance your prospective customers never see your catalog. [...]

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5 Links Worth Clicking

May 2, 2012

Jeff and I (really, more Jeff than I) have been tweeting, in my totally unbiased opinion, some pretty interesting things (as @tagoras). In case you missed them, I wanted to highlight five from the last couple of weeks that I’m certain (see #4 for why this’ll be a good learning opportunity for me, if nothing [...]

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A quick case study in promoting a highly successful virtual event

April 18, 2012

I mentioned in my previous post on the Social Media Marketing Industry Report that I would do a separate post on Social Media Examiner’s online Social Media Success Summit. Mainly, I want to highlight 7 key aspects of the event landing page that I think organizations planning virtual events should note. Here’s a very quick rundown:

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Here’s how to get the latest on social media marketing

April 16, 2012

Before April 19 comes and goes, I wanted to be sure to point out that the Social Media Examiner’s 2012 Social Media Marketing Industry Report is available for free and immediate download (as in no e-mail sign-up) until that date. This is well worth grabbing. I suspect most readers of the Tagoras blog don’t think [...]

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Worried Your Web Site Sucks? 3 Tools to Help You Test and Transform It

March 12, 2012

When I wrote recently about essential skills and tactics for learning leaders, one of my points was that “tending the home fires” – that is, maintaining a compelling, high value, user friendly Web site – is essential if you expect to attract people to your educational offerings. But how do you know if your Web [...]

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What if you were the Dyson of your market?

February 13, 2012

No, I don’t mean your education should suck. Rather, I have in mind that obvious and yet amazing claim for a vacuum cleaner manufacturer to make: Our vacuums have strong suction and they don’t lose it. How could you claim the same for the educational experiences you offer? It might be something along the lines [...]

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