From the category archives:

Learning Meets Marketing

Webinar Research Continues

by Jeff Cobb on February 23, 2010

We started some research on Webinar marketing at the end of 2009. This covers not just the marketing of Webinars (regardless of whether you are selling them or giving them away), but also using Webinars as a marketing tool – i.e., educating prospects to get them to buy or join. We’re keeping the survey open indefinitely – basically until we feel like we have gotten a large and diverse enough set of responses. So, if you haven’t taken the survey already, I’d be grateful if you would be willing to give about 10 minutes of your time to do it. The survey is at:

You can download the data collected from the initial 100 responses at the link below. When you complete the survey, you will also be given the opportunity to sign up to have future data summaries sent to you as they become available.

If you have comments or questions about the survey or the data collected so far, please comment below or e-mail us. If you blog or tweet, we’d also be grateful if you would help spread the word.

Jeff

Pricing Online Learning

by Jeff Cobb on February 15, 2010

calculating-price

I’ve finally managed to update – quite significantly – a piece I wrote a couple of years ago on pricing online learning. It’s based on a framework laid out in two sentences by consultant Alan Weiss. Namely:

There are only a few really vital aspects of pricing: The perceived value of your offering, the price point, the margin of profit, and the volume of sales. You can materially affect all of them unilaterally.

You can download a nicely formatted version of the article at Pricing Online Learning (PDF), or simply read on for the full text. [click to continue…]

Are you on the train or standing at the station?

January 11, 2010

People tend to fall into two groups when it comes to predictions.
Those in the first group “catch the train” and leave the station. They commit to seeing whether the predictions are true and where things will go.
Those in the second group remain at the station, waiting for the train to return. Maybe the train will [...]

Read the full article →

Webinar Pricing Data

January 5, 2010

We have just finished up a summary report based on initial responses to a survey we are running on the marketing of Webinars (whether as an educational product or as promotional/lead generation tool). Participants in the survey will receive the report within the next day or so, but I thought I’d go ahead and share [...]

Read the full article →

How Does Learning Take Place for Your Customers?

October 1, 2009

I try to make a habit of going back to books I have read in the past to revisit information and ideas and make sure I haven’t lost too much of what I once knew. It was in that spirit that I recently pulled an old book on learning theory off the shelf and was [...]

Read the full article →