by Jeff Cobb on March 23, 2010
I’ve mentioned the Avectra Academy before in the monthly Association E-learning Newsletter. I think it is a good example of a company using education as way of providing real value (not just inbox fluff) to its customers and prospects. Whether or not you are a user of Avectra’s products, the Academy is likely to leave you with a positive impression of the company and increase the likelihood that you will mention its name to a colleague or maybe even become a customer at some point down the road.
This time around, the Academy has double value for readers here: aside from being a good example of educational marketing, the current issue is actually focused on how to use learning as a strategy for member engagement. I encourage you to check it out.
Jeff
by Jeff Cobb on February 23, 2010
We started some research on Webinar marketing at the end of 2009. This covers not just the marketing of Webinars (regardless of whether you are selling them or giving them away), but also using Webinars as a marketing tool – i.e., educating prospects to get them to buy or join. We’re keeping the survey open indefinitely – basically until we feel like we have gotten a large and diverse enough set of responses. So, if you haven’t taken the survey already, I’d be grateful if you would be willing to give about 10 minutes of your time to do it. The survey is at:
You can download the data collected from the initial 100 responses at the link below. When you complete the survey, you will also be given the opportunity to sign up to have future data summaries sent to you as they become available.
If you have comments or questions about the survey or the data collected so far, please comment below or e-mail us. If you blog or tweet, we’d also be grateful if you would help spread the word.
Jeff
