Instructional Design

Short, integrated online learning experiences have high impact - Stopwatch photo

In my recent post on fluency and expertise I argued for more learning experiences that integrate into the flow of work, rather than interrupt it (as traditional courses, Webinars, and conferences tend to do). I think Robert Burroughs has something similar in mind when he discusses the “death of the course” in one of our recent LMS interviews.

In both cases, short is key. Short, and highly focused to the needs of the learner.

An example of this in my own professional development is a year-long series of short videos I have subscribed to that provides highly useful techniques – frameworks, tools, processes – I can incorporate into my ongoing practice. I receive one of these every Monday. They are five minutes long – indeed, the instructor sets a timer for five minutes at the beginning of each. The time is brief, but the impact is substantial.

I have come to look forward to receiving these each week. It’s quite easy to incorporate five minutes into my day, and the videos always hit on issues that are of perennial interest to me. Sometimes they cover ground I have been over before, but that is perfectly okay – learning requires repetition, review, and opportunities for reflection. Often, however, they offer insights and techniques I have not considered.

I do still participate in longer events with this same provider – seminars, conferences – but a very powerful aspect of the short weekly videos is that they fill in the gaps between these longer events. As a result, this provider is an integrated (there’s that word again) part of my ongoing learning, not just an occasional player. As a result, I value the longer events more highly and I value the provider more highly.

Something to think about as you plot out your product strategy for the coming year. If you aren’t already doing it, consider going short.

Jeff

 

volcano

"Volcano" is copyright (c) 2006 Tony Hisgett and made available under a Creative Commons Attribution 2.0 Generic license.

A poet and a lifelong learner, I attended a two-day workshop in May where poet-teachers Dorianne Laux and Joseph Millar introduced me to Tony Hoagland’s five powers of poetry. Hoagland classifies implication as poetry’s fifth power:

A good writer does not say everything. When Jane Hirschfield says, “It is foolish / to let a young redwood / grow next to a house,” we become true participants in the poem, by hearing what is unsaid. Understatement, inference, innuendo, and suggestion are crucial skills of implication. When Amichai says, “A photo of a volcano on the wall makes people feel safe,” we understand that to study what is said and what is unsaid, and how, is not unimportant.

Implication is how good poets invite the reader into the poem, let her add and infer from her own experiences.

Some Assembly Required

Dan Ariely coined the term “IKEA effect” for the phenomenon—observed in his research in the field of behavioral economics—that “labor enhances affection for its results.” The Swedish company IKEA sells a lot of some-assembly-required products—and has been very successful at it.

I have a bookshelf from IKEA that’s more than a decade old. I still get a kick of residual satisfaction when I walk past it—the memory of an afternoon spent surrounded by socket-head screws, using the packaged Allen wrench to torque them tight.

We value what we add to—the bookshelf we assemble, the poem that lets us decide how a volcano evokes safety.

From Poetry and Behavioral Economics to Andragogy

Malcolm Knowles addressed the role of experience in the andragogical model outlined in The Adult Learner:

[F]or many kinds of learning, the richest resources for learning reside in the adult learners themselves. Hence, the emphasis in adult education is on experiential techniques—techniques that tap into the experience of the learners, such as group discussions, simulation exercises, problem solving activities, case methods, and laboratory methods instead of transmittal techniques.

Hoagland’s implication and Ariely’s IKEA effect are about engagement—engagement that yields richer results. They require the reader or the consumer to do something, to bring her knowledge to bear, just as Knowles argues we must leave space for adult learners to apply their experiences to what they learn.

The Implication for Your Education

Do your education offerings leave room for implication? Do they require some assembly?

If they don’t, see how you can restructure them to require learners to draw on their own rich experiences. Without room for implication, without some assembly required, your education is an unread poem, prefab furniture without personality. If your offerings don’t require anything of the learners, then it’s all too easy for the learners to “put on their dunce hats of dependency” (as Knowles puts it) and tune out.

You can’t teach them everything—you have to leave room for them to learn what is untaught.

Celisa

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The above video is rough and ready Flip camera footage from my 15 minute session on instructional design at the recent PCMA annual conference. This was part of the Learning Lounge put together by the folks over at Velvet Chainsaw, who did an excellent job. You can grab the slides that go with this on SlideShare (full [...]

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One of the data points from our Association E-learning: State of the Sector report earlier this year, is that the use of professional instructional design association online courses is relatively low. More recently, I had a conversation with a client who wanted to “Call 911″ after an estimate received from a vendor for creating online [...]

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