Other demands have left me little time for writing lately. I have, however, been doing quite a bit of speaking and facilitation, most of it related to how to more effectively market to and engage with lifelong learners. In the clip below (click through if you do not see it: http://www.tagoras.com/2012/07/17/learning-and-influence/), I return to the concept of “influence,” and its importance to being an effective, high impact provider of lifelong learning in the new learning landscape. (The clip is about five and a half minutes long.)
In the talk, I cover three of the key “weapons” of influence discussed by Robert Cialdini in his seminal work Influence: The Psychology of Persuasion:
- Social Proof
- Reciprocity (in which I also reference the Accelerant Curve concept)
If you are interested, I covered all six weapons in a post a few years ago on Influence and Online Learning. Better yet, get Cialdini’s book if you have never read it. It is a fast and highly insightful read with a lot of practical application.