I’ve mentioned the Avectra Academy before in the monthly Association E-learning Newsletter. I think it is a good example of a company using education as way of providing real value (not just inbox fluff) to its customers and prospects. Whether or not you are a user of Avectra’s products, the Academy is likely to leave you with a positive impression of the company and increase the likelihood that you will mention its name to a colleague or maybe even become a customer at some point down the road.
This time around, the Academy has double value for readers here: aside from being a good example of educational marketing, the current issue is actually focused on how to use learning as a strategy for member engagement. I encourage you to check it out.
Jeff
